<p>Every business goes through a growing process. The entire life cycle of a company is similar to that of a human. According to the Adizes model, it has 10 stages: Courtship, Infancy, Go-Go, Adolescence, Prime, Stable, Aristocracy, Early Bureaucracy, Bureaucracy, and Death. Unfortunately, organizations often ignore this chain and skip some of the stages, going straight to the most interesting one. </p>



<div class="wp-block-image is-style-default"><figure class="aligncenter size-full is-resized"><img loading="lazy" decoding="async" src="https://wp.site.rocketech.net/wp-content/uploads/2021/09/image.png" alt="" class="wp-image-979" width="692" height="508"><figcaption><strong>Adizes Model</strong></figcaption></figure></div>



<h2 class="wp-block-heading">Is skipping stages a problem?</h2>



<p>The desire to stay in line with trends has driven many companies through digital transformation. Many of them have tried to implement process automation without preparation. As a result, they were in complete chaos instead of a working business model. If there was a mess in the company’s data before the integration of the CRM system, then after the implementation, nothing changed. Employees were too lazy to fill out the system, both before and after the CRM installation. Without analysis and preparation, a working model cannot be built. Improvisation often harms the enterprise rather than improves it. Consistency is essential here because it helps to avoid mistakes or minimizes them.</p>



<h2 class="wp-block-heading">How to use levers to grow your business successfully</h2>



<p>Business success depends on many factors, such as the sequence of the transition between the stages. To understand how to work with a business properly, it is worth paying attention to the “Six Levers” model, aimed at providing consistent and smooth business development. It helps you properly organize your business operations.</p>



<h3 class="wp-block-heading">1. First lever. Income Generation Model</h3>



<p>This lever will help you learn how to make money and what you need to do to maximize profit. If you look at Porter’s Five Competitive Forces model, we will see the main factors affecting the profitability of an enterprise:</p>



<ul class="wp-block-list"><li>Competition in the industry</li><li>Clients</li><li>Substitutes</li><li>Suppliers</li><li>New entrants</li></ul>



<p>They all interact with each other. Digitalization helps customers gain access to information about offers on the market, which leads to an increase in the importance of price or non-price advantages. Suppliers strive to drive competitors out of the movement of goods, build their platforms, and control the supply channels. New players seek to capture a certain niche, and substitutes claim market share, although they may not be present in it.</p>



<p>The balance of forces in the market forms the profit-making zone, a part of the market that helps the company generate revenue. Since market earnings have been determined by market share until recently, now it is vital for businesses to distinguish innovations, new management models, and non-standard solutions. These tools increase intersection with the profit-making zone and lead a company to prosperity. To receive this result, it is better to analyze the extraction zone and move with it. </p>



<h3 class="wp-block-heading">10 strategies to protect profits</h3>



<p>10 main mechanisms for keeping profits are:</p>



<ol class="wp-block-list"><li>Product differentiation: in terms of efficiency, this model is inferior to other methods of retaining income. Although many marketers and business people strive to be different from competitors, it is unprofitable without good reason because finding a consumer of a specific product is not easy.</li><li>Differentiation with cost parity: efficiency is slightly higher due to the structuring of costs by analogy with other market participants.</li><li>Differentiation with cost leadership: a good model for protecting income. There are times when entrepreneurs produce their product and optimize its cost structure. If the analysis reveals a fragment with a high cost and low utility, it is withdrawn.</li><li>A one-year lead in technology: an investment in R&amp;D will help create an innovative technological solution that competitors will have no earlier than in a year. This strategy model has medium profit protection effectiveness.</li><li>A two-year lead in technology: a good investment with a head start. With the right approach, companies can increase users’ loyalty to a particular technology and profit in the long term.</li><li>Brand and copyright: a recognizable brand gives advantages, and the copyright protects against entire inheritance because patents prevent innovations from being cloned by competitors.</li><li>Customer Relationship Ownership: Companies collect large amounts of user data and build a loyalty program model based on it. Communication with the client allows you to bring current offers to the market and receive a stable income.</li><li>Dominant position strategy: the larger the company and the wider the range of services provided, the higher its place in the market. </li><li>Value chain management: vertical integration of the holding, when the entire production cycle takes place in one company. Highly effective revenue protection strategy model.</li><li> Establishing an industry standard: releasing a niche product with no analogs. This model is trendy nowadays, although it may fail without proper investment and analysis.</li></ol>



<p>Strategies can and should be combined because it helps to maximize profits.</p>



<h3 class="wp-block-heading">Second lever. Marketing policy</h3>



<p>To go to the profit-making zone, you need:</p>



<ul class="wp-block-list"><li>Pricing policy. Working with pricing at the market level, focusing on competitors and consumers.</li><li>Quality policy. Quality control and streamlined production processes focused on international standards.</li><li>Service policy. Interaction with customers after the completion of the transaction.</li><li>Positioning policy. A reference point for the desired market niche with an analysis of current trends.</li><li>Functionality policy. The proposal of product properties that solve the consumer’s problems.</li><li>Assortment policy. Product table with categories and management.</li><li>Distribution policy. Organization of sales channels and product volumes.</li><li>Partnership policy. Selection of potential business partners with optimal products and solutions.</li></ul>



<p>If the firm implements the second lever, it gets the tools to move to the profit zone.</p>



<h3 class="wp-block-heading">Third lever. Business processes</h3>



<p>Positioning should be visible in the daily operations of the company. The most important feature of positioning is the ability to be displayed at each point of contact. A customer journey can be thought of as simply a collection of points of contact.</p>



<p>These points of contact are symmetrical to the organization’s business processes. If we assume that the client makes some requirements to the company’s positioning that can be described in the context of the EST model, then at each point of contact, the client will make demands on it in the logic of the EST model.</p>



<p>Points of contact are divided into online and offline.</p>



<p>Online:</p>



<ul class="wp-block-list"><li>advertising;</li><li>site;</li><li>blog;</li><li>social media;</li><li>chatbot;</li><li>reviews;</li><li>application;</li><li>content model;</li><li>mailing.</li></ul>



<p>Offline:</p>



<ul class="wp-block-list"><li>business processes;</li><li>advertising;</li><li>office;</li><li>products;</li><li>technologies.</li></ul>



<p>It creates a connection between the customer journey and business processes. And since each stage of the customer journey is tied to the income component, it can be said that the Customer Journey Map model is a graphically fixed profit formula, and business processes are a Customer Journey Map, based on the internal logic of the company’s work.</p>



<h3 class="wp-block-heading">Fourth and fifth levers. Organizational structure and HR policy </h3>



<p>The organizational structure is a reflection of the business model. The competency model says that employees are responsible for their roles and carry out operations related to the specific requirements of customers and their ability to pay. In the formation of the competence of employees, RASCI and FTE tools will be helpful, which allow you to assign tasks and areas of responsibility to employees and organize a workflow with a clear schedule. The idea is that business processes should define resource costs and job roles with the competent distribution of functions among employees.</p>



<h3 class="wp-block-heading">Sixth lever. Automation</h3>



<p>One of the most important levers on this list is the company’s automation process. It is needed to speed up work, save resources, and improve quality.</p>



<p>Any organization should have an executive part and tools for process monitoring. It helps to analyze internal procedures and optimize them effectively. A “digital twin” of the company may be used to implement it. After the virtualization of enterprise processes, it will be possible to analyze every aspect of the activity and plan further development based on the consequences.</p>



<p>Digital displays of all processes are necessary for better monitoring because only they make it possible to connect the enterprise’s IT architecture and operations.</p>



<p>The strategy level and marketing model should be integrated with business analytics systems, a tool that helps management make decisions based on data processing. Also, it is necessary to implement ERP systems for monitoring assets, debts, and other balance sheet indicators to control finances. Production management is integrated with MES systems: programs for coordinating production processes, tracking product quality parameters, allocating resources, and maintenance control. Production automation is combined with process monitoring systems such as SCADA, dispatching systems ADTCS, and automated control systems (ACS).</p>



<p><strong>Remember that only the transition from each stage to the next enables the company to implement reforms without the risk of failures in individual system elements and with maximum efficiency. The six-leverage principle is the key to the successful implementation of a new operating model and the ability to monitor and analyze the state of the business continuously. And we at Rocketech.IT will help you with this!</strong></p>


6 Levers Of Growth For Successful Development Of Your Company

<p>E-commerce is no longer a new trend but rather a part of our everyday life. There’s hardly anyone living in a larger city who’d never bought a product or a service online. In general terms, electronic commerce refers to a set of business practices associated with <em>selling, distributing, advertising, and promoting services or goods through the Internet</em>.</p>



<p><strong>Hard facts</strong></p>



<ul class="wp-block-list"><li><a href="https://www.statista.com/topics/871/online-shopping/#dossier-chapter1" target="_blank" rel="nofollow noreferrer"><em>18%</em></a><em> – e-commerce share of retail sales worldwide today</em></li><li><a href="https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/" target="_blank" rel="nofollow noreferrer"><em>$4.28 trillion</em></a><em> – e-commerce revenues in 2020</em></li><li><a href="https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/" target="_blank" rel="nofollow noreferrer"><em>$5.4 trillion</em></a><em> – projected global e-commerce revenues by 2022</em></li></ul>



<p>The world’s most profitable companies are founded by industry visionaries who can see the potential of only emerging trends. From a customized cocktail delivery to a step tracker that converts your walking activity into discounts – entrepreneurship trendsetters are only limited by their imagination when looking for a niche. This article tells about the latest trends in e-commerce and how pioneers implement the new business models in constantly changing environments.</p>



<h2 class="wp-block-heading"><strong>Acquisition Entrepreneurship</strong></h2>



<p>An increasing number of marketplaces naturally creates a kick-start to new e-commerce trends. Amazon seller acquisition is one of the recent global business trends set to generate huge revenues. <em>Hahnbeck</em>, a UK-based consultancy connecting e-commerce business sellers and buyers, reports <a href="https://www.hahnbeck.com/fba-acquirers" target="_blank" rel="nofollow noreferrer">34 global institutional Amazon FBA buyers</a> as of today.</p>



<p><strong><em>Fulfillment by Amazon</em></strong><em> (</em><strong><em>FBA</em></strong><em>) allows sellers to use Amazon’s highly developed infrastructure.  The marketplace stores sellers’ goods in its warehouses, deliver them to customers, takes payments, and manages complaints and returns.</em></p>



<p>In general terms, <strong>acquisition entrepreneurship</strong> refers to the business model when larger companies buy smaller businesses or entire brands. For example, such buyers acquire Amazon sellers’ businesses and scale them up. They are often called <strong>FBA aggregators</strong>. They follow a fast acquisition template and offer an exit to Amazon sellers. In the e-commerce realm, they often follow multi-brand and multi-product strategies focused on consumer brands.</p>



<h3 class="wp-block-heading"><strong>How Does It Work?</strong></h3>



<p>When bringing one or two products to Amazon, a small business does everything possible to promote them in the marketplace. Such businesses create new ecosystem trends and, often, new product categories. Eventually, they increase sales and generate good profits. However, once they opt for enlarging their product range, there are not enough resources to keep up with the growing business.</p>



<p><strong><em>The cash conversion cycle</em></strong><em> is the period of circulation of funds from the moment of resource acquisition until the point of receiving profit from the sale of ready-made products.</em></p>



<p>As most of these small businesses use the Amazon infrastructure, they have limited human workforce and resources. As a result, they cannot develop the business any further. Besides, they are dependent on the marketplace, its rules, and regulations.</p>



<p>That’s when professional investors come into play. They have expert teams in various fields, appropriate funding, and enough resources to take over further business development. By directing the resources to marketing strategies, they increase sales.</p>



<p><em>Brand buyers improve product images and descriptions, analyze customer behavior, and launch advertising campaigns.</em></p>



<p>In more general terms, acquisition companies use a <strong>buy and build strategy</strong> – they expand their business using the acquired company’s resources.</p>



<p>This market is relatively new, and the competition is growing. It means the brands’ prices are increasing. Sellers can choose a buyer and bargain for the best offer. Economists believe that growth will continue until the market is saturated and then stabilize.</p>



<p>Any business is created to generate profits. Small business owners aim to get a positive financial outcome from entrepreneurship. Once it becomes too difficult to maintain the business, buyers offer an easy exit from a difficult situation. It makes this model advantageous for investors, business owners, and, eventually, consumers.</p>



<h3 class="wp-block-heading"><strong>Two Factors of a Good Deal</strong></h3>



<p>Many factors are affecting the buyout amount or even the fact of company acquisition. Aggregators make the process easy and transparent. Usually, it’s a simple contact form sellers can use to get the initial evaluation of their businesses. However, the two most important factors impact a possible deal.</p>



<ol class="wp-block-list"><li><strong>FBA Business</strong></li></ol>



<p>If a business uses the Fulfillment by Amazon model, it indicates that they have few employees, and the cost structure is clearly defined. It’s easier for the buyer to make a deal and monetize such a purchase.</p>



<ol class="wp-block-list" start="2"><li><strong>High Ratings as an Asset</strong></li></ol>



<p>High ratings and good customer reviews give a great advantage to sell your small business successfully. Since Amazon launched a serious campaign against fake reviews, user appreciation has become the most important factor in consumer purchasing decisions. In addition, the marketplace’s search algorithm considers the number and quality of reviews. Conversion depends on this factor directly. Recent tendencies in consumer behavior show that people easily choose no-name brands if a product has high ratings on Amazon.</p>



<h3 class="wp-block-heading"><strong>Industry Leaders</strong></h3>



<p>As the trend is still relatively young, it’s easy to see how this business model works by analyzing successful stories of the industry pioneers that rocketed to the top of the global financial elite quickly.</p>



<h4 class="wp-block-heading"><strong><em>Thrasio</em></strong></h4>



<ul class="wp-block-list"><li><em>Acquisition Focus: Global</em></li><li><em>Total funding amount: $1.7 billion</em></li></ul>



<p>Thrasio was founded by Carlos Cashman and Joshua Silberstein in the US in 2018. They focus on acquiring direct-to-consumer e-commerce brands and private label, third-party Amazon FBA businesses. </p>



<h4 class="wp-block-heading"><strong><em>Seller X</em></strong></h4>



<ul class="wp-block-list"><li><em>Acquisition Focus: North America, UK, EU</em></li><li><em>Total funding amount: $266 million</em></li></ul>



<p>Seller X was founded by Malte Horeyseck, Philipp Triebel in Berlin in 2020. They focus on making the acquisition experience as efficient as possible and aim to complete transactions 30-45 days after signing a letter of intent.</p>



<h4 class="wp-block-heading"><strong><em>Perch</em></strong></h4>



<ul class="wp-block-list"><li><em>Acquisition Focus: Global</em></li><li><em>Total funding amount: $908.8 million</em></li></ul>



<p>Perch was founded by Chris Bell in the US in 2019. It’s a technology-driven FBA aggregator acquiring businesses that sell winning products in the respective categories. Perch focuses on top-three brands with excellent customer reviews and steady history. </p>



<h2 class="wp-block-heading"><strong>Quick Commerce</strong></h2>



<p>Although this concept is still relatively new, it’s rapidly becoming a mega-trend in e-commerce. The idea is not new and takes its origin in the on-demand environment. </p>



<p><strong><em>Quick commerce</em></strong><em> (instant e-commerce, q-commerce, or q-com) is the third generation and next stage in e-commerce evolution that focuses on instant delivery of products of everyday demand.</em></p>



<p>The trend took a dramatic turn in its development, largely due to the global COVID-19 pandemic. Despite the expectations of the worldwide retail collapse, e-commerce adapted to the new reality instantly. Q-commerce has become a natural result of this adaptation process.</p>



<h3 class="wp-block-heading"><strong>How Did It Start?</strong></h3>



<p>Spoilers: it all started with good old <strong>over-the-counter</strong> retailing. Some of us still remember those physical stores where you buy goods at a set price over the counter. This form of retail was replaced by the <strong>cash-and-carry</strong> model based on self-service. It originally focused on wholesale but gave us traditional self-service superstores offering a large range of products from groceries to furniture under one roof.</p>



<p>With lifestyles becoming busier and technologies developing exponentially, <strong>e-commerce </strong>emerged. This concept implies huge warehouses, a certain range of main products available, truck deliveries, and 3-5 business days’ deliveries.</p>



<p>It was convenient for the most part, but the consumer needs to grow and require changes. The on-demand model was the answer. Although pizza delivery is not a new phenomenon, certain global events contributed to the model adjustments. COVID-19 resulted in the <a href="https://unctad.org/news/global-e-commerce-jumps-267-trillion-covid-19-boosts-online-sales" target="_blank" rel="nofollow noreferrer">$26.7 trillion online sales</a> boost. In the circumstances of lockdowns and self-isolation, people needed more than just a pizza – groceries, pharmacy products, and household goods.</p>



<h3 class="wp-block-heading"><strong>How Does It Work?</strong></h3>



<p>Although this model uses underlying e-commerce principles – online orders and delivery – it has some nature-specific features.</p>



<ul class="wp-block-list"><li><strong>Time</strong></li></ul>



<p>Quick commerce is customer-centered. It focuses on satisfying the consumer’s needs instantly. Q-com companies use the time factor to win the competition. This model implies the delivery within an hour.</p>



<ul class="wp-block-list"><li><strong>Logistics</strong></li></ul>



<p>It uses a decentralized approach to logistics. Unlike traditional e-commerce using large, centralized warehouses, q-com services use smaller storage places in close proximity to the delivery range. This way, delivery persons take only one order at a time, and the delivery takes little time.</p>



<ul class="wp-block-list"><li><strong>Product Range</strong></li></ul>



<p>Because of smaller storage capacity and shorter times for order processing, q-com services usually have a rather limited product offer. It imposes extra complications as you need to research the consumer needs to meet the requirements of your target customer. However, it makes it easier to optimize the process of storing and managing the products your service offers.</p>



<h3 class="wp-block-heading"><strong>Quick Commerce Potential</strong></h3>



<p>Visionary entrepreneurs spot mega-trends instantly. Founders of q-com pioneering companies saw this model’s potential at the beginning. However, its further development will soon create large ecosystems around the big companies providing instant delivery services.</p>



<ul class="wp-block-list"><li><strong>Repurposing Real Estate</strong></li></ul>



<p>Quick commerce creates a great demand for smaller warehouses to store offered goods within reach of local communities.</p>



<ul class="wp-block-list"><li><strong>Associated Services</strong></li></ul>



<p>Operating instant delivery service, you need to partner with several stakeholders – from local farmers and butchers to a packaging company.</p>



<ul class="wp-block-list"><li><strong>IT Services</strong></li></ul>



<p>For successful functioning, you need a website for your business or a mobile app to optimize and automate all processes – from customer-business interaction to delivery system to business analytics.</p>



<h3 class="wp-block-heading"><strong>Industry Leaders</strong></h3>



<p>Most companies functioning within the quick commerce framework are young and focus on food and groceries delivery. Learning their experience is helpful if you plan to enter this market soon as the model is set for further rapid development.</p>



<h4 class="wp-block-heading"><strong><em>Getir</em></strong></h4>



<p><em>Total funding amount: $1 billion</em></p>



<p>Getir is an on-demand delivery company founded in 2015 with headquarters in Turkey. It combines mobile technology and advanced logistics to provide instant delivery services in Turkey, the United Kingdom, the Netherlands, France, and Germany (as of July 2021).</p>



<ul class="wp-block-list"><li><em>Getir was the first startup to introduce the world to the instant grocery delivery model.</em></li></ul>



<h4 class="wp-block-heading"><strong><em>Gorillas</em></strong></h4>



<p><em>Total funding amount: $335.4 million</em></p>



<p>Gorillas is a Berlin-based grocery delivery startup founded in May 2020. They deliver supermarket range groceries to the customer’s door within 10 minutes and operate in the UK and seven EU countries.</p>



<h4 class="wp-block-heading"><strong><em>Flink</em></strong></h4>



<p><em>Total funding amount: $</em>304.2 million</p>



<p>Flink is also a Berlin-based instant delivery company founded in 2020. They offer multi-category products, including essentials, home supplies, fresh herbs, and fruit. Unlike its global competitors, Flink operates only in Germany.</p>



<h4 class="wp-block-heading"><strong><em>flaschenpost</em></strong></h4>



<p><em>Total funding amount: $</em>80.9 million</p>



<p>Flaschenpost is a German on-demand company originally delivering beverages within 120 minutes. However, now the company also offers food, household products, and fresh local fruit, vegetables, and dairy products. With 21 hubs, the company operates in more than 130 German cities. In 2020, the startup was acquired by the Oetker Group for $1 billion.</p>



<p>While some companies like <em>Flink</em> and <em>flachenpost</em> focus only on local markets, other startups choose to enter other economic areas after showing exponential growth on their origin markets in the first years of operation. Some prominent examples may inspire young entrepreneurs who consider establishing a business in quick commerce.</p>



<h4 class="wp-block-heading"><strong><em>Yandex.Lavka</em></strong></h4>



<p><em>2020 revenue: almost $22.9 million </em></p>



<p>Russian-Dutch Internet giant created a 15-minute grocery delivery service <strong>Yandex.Lavka</strong> in 2019, having developed the infrastructure of their food delivery service<strong> Yandex.Eda</strong>. The service manages more than 300 dark stores in Russia and processes around two million orders a month. After showing exponential growth in Russia, the service is <a href="https://www.reuters.com/technology/russias-yandex-launch-e-grocery-delivery-paris-then-london-2021-04-16/" target="_blank" rel="nofollow noreferrer">launching</a> new operations in Paris and London this year.</p>



<h4 class="wp-block-heading"><strong><em>Samokat</em></strong></h4>



<p><em>Startup capital: $1 million</em></p>



<p>Samokat is another Russian food delivery startup founded in 2015. The company offers grocery delivery within 15 to 30 minutes and provides mobile apps for iOS and Android devices. Samokat’s founders raised $46 million for launching their <a href="https://www.bloomberg.com/news/articles/2021-06-26/russian-instant-grocery-delivery-service-sets-sights-on-u-s" target="_blank" rel="nofollow noreferrer">new instant delivery startup</a> <em>Buyk</em> in New York. </p>



<h4 class="wp-block-heading"><strong><em>SberMarket</em></strong></h4>



<p><em>Total funding amount: $</em>59.8 million</p>



<p>In 2013, the largest Russian financial and banking services company Sberbank acquired an e-commerce startup Instamart. With a tremendously developed ecosystem and infrastructure, Sberbank rapidly transformed the startup into leading online consumer goods and grocery delivery service in Russia. Both <strong>SberMarket</strong> and Samokat now belong to the Sberbank ecosystem.</p>



<h2 class="wp-block-heading"><strong>Final Thoughts</strong></h2>



<p>Keeping a competitive business is a challenging task. However, growing consumer demand creates new, more complex trends that help entrepreneurs stay afloat and multiply profits. E-commerce is one of the fastest-growing fields with multi-billion potential. Eventually, it’s most likely to take over the largest share of the global retail market. Catching up with the hottest trends in the technology-driven world provides unlimited possibilities to expand your business.</p>



<p>The food industry and food retailing services make up the largest market on the global scale. With the q-commerce model taking over this market, it will soon be divided by the newly-founded companies seeing the model’s tremendous potential. Recent events have shown the new digital reality people got used to quickly. Focusing on satisfying customer needs instantly and enhancing the company’s logistics open unlimited prospects for young entrepreneurs to enter the multi-billion-capital world of big players.</p>


Trending E-Commerce Business Models to Watch for in 2021

<p>Because of its convenience, SaaS has become a very popular software delivery model. Most SaaS products are web and mobile applications that do not need to be installed and users pay a fee for the product every month. These factors make Saas a great solution for the provider and users as a service. A SaaS solution is the ultimate tool in solving any problems for users, while it is a profitable product for business owners. The development and startup of software as a service application requires time, money, and, naturally, thorough research, as in any business project. There lies a complex SaaS development process between a clear concept of a successful cloud-based product and its execution.</p>



<p>How do you create a SaaS product? As a custom software developer, we would love to share our expertise in the development of custom SaaS. Therefore, you will find out what SaaS technology is, how to develop a SaaS application, and why it is important for businesses to operate and develop.</p>



<div class="wp-block-image is-style-default"><figure class="alignleft size-full is-resized"><img loading="lazy" decoding="async" src="https://wp.site.rocketech.net/wp-content/uploads/2021/08/image-7.png" alt="" class="wp-image-909" width="476" height="230"></figure></div>



<h2 class="wp-block-heading"><strong>What is a SaaS product?</strong></h2>



<p>SaaS, or software as a service, refers to the use of the cloud to deliver licensed software that users can then pay for on a subscription basis. Because the software maker hosts their product on their servers, SaaS products are sometimes referred to as a “hosted solution” or “web-based solution.” SaaS products are also frequently referred to as “cloud-based” solutions. A desktop-based model, on the other hand, is where an individual or company installs software on their computers and runs it on their servers. You’ll need to be able to quickly explain this general benefit and elevate it with the value proposition of your specific solution for your own business.</p>



<p>DropBox and Google Apps are two examples of popular SaaS companies. Users do not need to install anything on their devices to use successful SaaS platforms because the application is hosted by the server provided. Any updates and subsequent maintenance are handled by the host site and are not visible to the user. The product is not sold with a perpetual license, but rather through a subscription model.</p>



<h2 class="wp-block-heading"><strong>Advantages of the SaaS model</strong></h2>



<p>We defined the key benefits of SaaS-based products to explain their rapid rise in popularity. These reference points will help you understand how to create a SaaS product. Let’s take a closer look at them.</p>



<h3 class="wp-block-heading"><strong>Simple</strong> <strong>installation:</strong></h3>



<p>The software is installed and hosted in the vendor’s cloud environment. As a result, when compared to the traditional on-premises model, the deployment process is sped up.</p>



<h3 class="wp-block-heading"><strong>Cost-effectiveness:</strong></h3>



<p>The on-premises model includes a license for a one-time fee. However, the SaaS platform development entails very convenient subscriptions.</p>



<h3 class="wp-block-heading"><strong>Updates</strong>:</h3>



<p>Customers do not need to purchase and install upgrade packages to obtain the most recent version of a SaaS product.</p>



<h3 class="wp-block-heading"><strong>Great flexibility:</strong></h3>



<p>Saas development platform offers many subscription models adjustable to any company’s growing needs.</p>



<h2 class="wp-block-heading"><strong>Types of SaaS applications</strong></h2>



<ul class="wp-block-list"><li>There are numerous options for cloud-based applications. Some of the most well-known are as follows:</li><li>eCommerce software that aids in the operation of a business online, such as BigCommerce or Shopify, and includes product management and payment integrations.</li><li>Vertical SaaS development platform – products designed for a particular niche that optimize business processes</li><li>Collaboration software, such as Miro, that aids in communication and information sharing.</li><li>CRM (customer relationship management software) such as HubSpot, aims to automate sales and marketing processes.</li><li>ERP (enterprise resource planning software), such as Oracle, manages business processes.</li><li>Project management software, such as Jira, assists project managers in collaborating with their teams.</li><li>Billing software, which covers all payment procedures with a single click like Tipalti</li></ul>



<h2 class="wp-block-heading">How to build a SaaS application from scratch</h2>



<h3 class="wp-block-heading">Market analysis – validate your idea</h3>



<p>Your product’s long-term success depends on extensive market research, which provides insight into your competitors and the needs of your potential customers. This research will validate you and help you avoid making the same mistakes as those who failed. You must ensure that your target market is willing to pay for your product and that your offer meets their needs. Make certain that your business model provides them with clear and recurring benefits and is appealing to a large audience.</p>



<h2 class="wp-block-heading">Ask yourself a few basic questions. Like:</h2>



<ul class="wp-block-list"><li>Who is my prospective customer?</li><li>How does my product differ from others on the market?</li><li>What is its unique selling point if a competing product exists, and how is my product different from theirs?</li><li>What business model should I use to generate an ARR as soon as possible?</li></ul>



<p>Once you’ve typed these ideas on a whiteboard and discussed them with the team, it’s time to write down your vision. It is critical that you have a clear vision of how your product will look and that you research where your competitors have failed.</p>



<h2 class="wp-block-heading">Get your business plan ready:</h2>



<p>If you’re thinking long-term, which we hope you are, you’ll need a road map. This roadmap will determine whether your SaaS product will succeed or fail in a highly global market. A business plan is a detailed description of how to start a SaaS company in your specific niche. Simply put, you must find solutions to all of the steps involved in developing a SaaS product. Let’s go over the key elements you should include in your business plan if you want to know how to build a SaaS app.</p>



<h2 class="wp-block-heading">Strategy for monetization (pricing model):</h2>



<p>The SaaS technology provides numerous ways to profit from your future product. At the start of SaaS software development, defining the monetization strategy is critical. It directly impacts how you will build SaaS app functionality and will assist you in understanding how to sell SaaS technology products after they are released.</p>



<h2 class="wp-block-heading">Tactics:</h2>



<p>List your sales channels and describe how you plan to sell your products in the tactics section. You should also include a list of marketing activities that will bring customers to your door. List the key partners and resources you will require, followed by your core team and their roles. If you don’t yet have a team, make a list of the positions you need to fill.</p>



<h2 class="wp-block-heading">Schedule:</h2>



<p>You’ll outline your action plan for moving forward with building your business in this section. A schedule of tasks or milestones will be included in your action plan. So that you can hold yourself accountable, these will be mapped onto dates, responsibilities, and budgets. Because business planning is iterative, you’ll probably reconsider your action plan and add more steps as you go. You’re ready to move on to the next phase once you have all of your ideas in one place and a clearly defined problem and solution.</p>



<h2 class="wp-block-heading">Discuss the SaaS requirements:</h2>



<p>Certain things have in common with SaaS products, so a clear personalization plan, integration, and security are essential. Ensuring maximum security in a SaaS model is critical because it is the foundation of a good solution. Consumer demands are constantly changing, and you must be able to adapt to them. Your software should also be designed to handle an increasing number of users without stuttering. The functionality of your SaaS product will vary depending on your niche and pricing strategy, but it should include the core principles of a good SaaS product. They will help you stand out from the crowd in a positive way.</p>



<h2 class="wp-block-heading">High security:</h2>



<p>When transferring customer data in the cloud, you must ensure that it is protected against multiple vulnerabilities and hack attacks. It includes identity management, multi-factor authentication, access control, and other features.</p>



<h2 class="wp-block-heading">User-friendliness:</h2>



<p>Make your SaaS application easy to use. Ease of use entails providing customers with simple navigation, fast page load times, and intuitive UI/UX design. Avoid complex and large text blocks, a lot of JS scripts and CSS styles that slow down your SaaS product’s performance, and a lot of motion design that turns your app into a heavyweight appalling website with a low conversion rate.</p>



<h2 class="wp-block-heading">Real-Time Support and Maintenance:</h2>



<p>Any software, including SaaS products, contains bugs and errors from time to time. We recommend that you select SaaS products that provide ongoing customer support so that you can overcome any challenges that your end-users may face.</p>



<h2 class="wp-block-heading">Define the MVP:</h2>



<p>Having a minimum viable product involves deciding the basic core features that will provide value to your customers while risking the least amount of cost on your part. An <a href="https://rocketech.it/blog/post/common-difficulties-while-building-mvp-for-utility-tools" data-type="URL" data-id="https://rocketech.it/blog/post/common-difficulties-while-building-mvp-for-utility-tools" target="_blank" rel="nofollow noreferrer">MVP</a> is what early testers will try out and what will become the final product. Answering questions like your user persona, what actions users take to solve their problems, and what solutions you can propose is an easy way to define the minimum viable product. MVPs allow you to collect end-user feedback and determine whether customers are willing to spend their money on your product. Once you’ve completed your MVP, you can proceed to the next step. So, here are the key objectives of building an MVP for your SaaS app:</p>



<h2 class="wp-block-heading">Gather feedback and validate your business idea:</h2>



<p>The primary goal of an MVP approach is to collect early user feedback and determine what features to add/remove/update based on what they like/dislike.</p>



<h2 class="wp-block-heading">Check the market situation:</h2>



<p>After gathering feedback from potential customers, you can determine whether your value proposition is in demand among your market’s target audience.</p>



<h2 class="wp-block-heading">Explore pricing models and initial customer acquisition:</h2>



<p>Subscription-based pricing is common in SaaS products. So, instead of paying once for a lifetime of use, your customer pays on a monthly or annual basis. Consider it as a software license. It’s a popular model because each customer has a higher potential lifetime value. Instead of charging a flat lifetime value — such as $120 for a single sale opportunity with each customer or user — you could charge $10 per month per user for as long as your customer uses your service. The longer they stay, the greater their lifetime value.</p>



<h2 class="wp-block-heading">You can choose from:</h2>



<ul class="wp-block-list"><li>Usage-based pricing – when users pay based on the amount of usage –</li><li>Pricing per future – when you offer different sets of features –</li><li>Freemium – a free version with limited features that can be upgraded</li><li>Pricing per active user entails charging a fee per user for the entire product.</li><li>Flat rate – when you offer the entire product or a bundle of features for a single price that is paid on a monthly or yearly basis.</li></ul>



<h2 class="wp-block-heading">Choose the technical stack:</h2>



<p>The technology stack is a collection of programming languages, frameworks, and tools that are used in software development. Nowadays, technology provides a variety of services from which to choose. As a result, determining how to build a SaaS product and determine a solution stack is not an easy task. Another issue is dependent on your company’s specific needs. As a result, there is no one-size-fits-all answer to the question of which frameworks and tools to use when developing your SaaS product.</p>



<h2 class="wp-block-heading">Find and create a development team:</h2>



<p>It’s now time to organize or create a development team. You can either build a team from within your company (assuming you have them) or outsource the development entirely or partially. Outsourcing to a full-fledged team will provide you with numerous benefits and allow you to concentrate on business processes such as marketing.</p>



<figure class="wp-block-image size-full is-style-default"><img loading="lazy" decoding="async" width="612" height="318" src="https://wp.site.rocketech.net/wp-content/uploads/2021/08/istockphoto-1249307376-612x612-1.jpg" alt="" class="wp-image-913"></figure>



<h2 class="wp-block-heading">Here you have three main options:</h2>



<h3 class="wp-block-heading">In-house:</h3>



<p>You can hire an in-house employee who will join your team and share your business objectives. It’s a fantastic strategy, but it’s also the most costly.</p>



<h3 class="wp-block-heading">Freelancers:</h3>



<p>Freelancing is another popular hiring method. Visit platforms like Toptal, Upwork, Freelancer, and others to find IT, freelancers. These websites provide you with access to a large number of candidates from around the world.</p>



<h3 class="wp-block-heading">Software Development Company:</h3>



<p>Finally, you can hire a third-party <strong>development company</strong> to develop your SaaS application. This way, you can delegate the development process to a group of experts who understand how to build a SaaS product. <strong>A development company</strong> has enough experience and knowledge to solve complex problems and achieve the best results after managing multiple projects. Although a cloud-based application is not appropriate for every business, the model is gaining popularity due to its advantages. Many large corporations, such as Adobe Photoshop and Microsoft Word, have switched to this distribution model. It’s also worth noting that some of the most well-known apps, such as Spotify, Slack, and Grammarly, were created as SaaS applications from the start.</p>


How to Build a Successful Saas Platform from scratch

<p class="has-text-align-left">Custom software development methodologies are critical in creating software that is designed for specific requirements. It is said that if the beginning is good, the end must also be good! The same rule applies to custom software application development, where the management style and system users will have a significant impact on the success of your project. The primary goal of these methodologies is to provide smooth software development under the project specifications.</p>



<p>This software development process has no technical aspect but requires proper planning of the software development lifecycle, which is the only concern of this development methodology. The world is changing, and the custom software development industry is going the same way. Choosing an approach for your software development from a variety of options can be difficult. A clear understanding of custom software development methodologies, on the other hand, will assist in making a more informed decision. Before we begin, it is critical to understand the various types of Custom software development methodologies. This article will briefly describe the methodologies in customized software development.</p>



<h2 class="wp-block-heading">Introduction:</h2>



<p>A software development methodology is a set of processes used in the creation of software. We can say it’s a kind of framework in which the whole development process is structured, planned, and controlled. It includes standard processes such as design, design, and implementation. For the development of customized software, methodologies play an important role. The development style and system we are using have an impact on the project’s success. The selection of methodologies for development mainly depends on the size of the team, organization or product objectives, and other factors.</p>



<p>Each methodology has its own set of benefits and drawbacks. However, the primary goal of these methodologies is to ensure a smooth and efficient software development process based on the project requirements. After reviewing the methodologies listed below, you will be able to easily select the best one for your project.</p>



<h2 class="wp-block-heading">Agile Software Development Methodology:</h2>



<div class="wp-block-image is-style-default"><figure class="alignright size-full is-resized"><img loading="lazy" decoding="async" src="https://wp.site.rocketech.net/wp-content/uploads/2021/08/istockphoto-1162084891-612x612-1.jpg" alt="" class="wp-image-806" width="405" height="261"></figure></div>



<p>Agile <strong>software development</strong> is a disciplined software management process that also enables frequent changes in the development project. This software development method establishes a conceptual framework in which different software engineering projects are carried out. It is used to decrease the risk by building software in short time frames that are popularly called iterations ranging from one week to one month.</p>



<h3 class="wp-block-heading">Advantages of Agile Development Methodology:</h3>



<ul class="wp-block-list"><li>Customer satisfaction is achieved through the rapid and continuous delivery of useful software, with a focus on people and interactions rather than processes and tools. Constant interactions between customers, developers, and testers are ongoing.</li><li>The Agile methodology has an adaptive approach that can meet the changing customer demands.</li><li>Direct communication and customer representatives’ feedback do not leave room for any system assumption.</li></ul>



<h2 class="wp-block-heading">DevOps deployment methodology:</h2>



<p>DevOps is a set of practices that supports an organizational culture as well as a development methodology. DevOps deployment focuses on organizational change that improves collaboration among departments responsible for various stages of the development life cycle, such as development, quality assurance, and operations.</p>



<p>DevOps is concerned with reducing time to market, lowering the failure rate of new releases, shortening the lead time between fixes, and minimizing disruption while increasing reliability. DevOps organizations strive to achieve this by automating continuous deployment to ensure that everything runs smoothly and reliably. Companies that use DevOps methods benefit by reducing market time and improving customer satisfaction, product quality, and productivity and effectiveness.</p>



<h2 class="wp-block-heading">Big Bang Methodology:</h2>



<div class="wp-block-image is-style-default"><figure class="alignleft size-full is-resized"><img loading="lazy" decoding="async" src="https://wp.site.rocketech.net/wp-content/uploads/2021/08/big_bang.jpg" alt="" class="wp-image-812" width="356" height="302"></figure></div>



<p>This methodology is typically applied to small and simple projects where the client is unsure about the project’s requirements and how it will express itself during deployment. Pre-planning is not necessary since the methodology does not contain any rigid or formal protocols.</p>



<h3 class="wp-block-heading">Pros of Big Bang Methodology</h3>



<ul class="wp-block-list"><li>This model is straightforward to use.</li><li>Doesn’t need proactive planning</li><li>Minimal resource requirement</li><li>Very easy to manage at every stage</li><li>Offers high flexibility to developers</li><li>Suitable for beginners, learners, and students</li></ul>



<h2 class="wp-block-heading">Waterfall Methodology:</h2>



<div class="wp-block-image is-style-default"><figure class="alignright size-full is-resized"><img loading="lazy" decoding="async" src="https://wp.site.rocketech.net/wp-content/uploads/2021/08/waterfall_model.png" alt="" class="wp-image-814" width="340" height="262"></figure></div>



<p>This is one of the oldest software development methodologies. It represents the traditional life-cycle approach to software development. It has a predetermined pattern and adheres to a strict procedure. No phase can be overtaken by another until it is finished. The waterfall method is a sequential flow that aids in the orderly progression of custom software development without overlapping it.</p>



<p>The method is appropriate for projects of all sizes and shapes. The sequential flow ensures that the project follows a functional flow and is easy to follow. Because everything has been well planned, one can save a lot of time; however, if there is anything that is not discernible at any stage in the project, the entire project may go haywire. Other benefits include:</p>



<ul class="wp-block-list"><li>The waterfall model is simple and easy to understand, and it employs methodology.</li><li>Due to the rigidity of the model, it is easy to manage projects, which is why it is beneficial for beginner or novice developers. Moreover, each phase has specific deliverables and an individual review process.</li><li>In this type of development model, the requirements are very well understood/ defined. It is also suitable for smaller projects.</li><li>You can easily do the testing that refers to the defined scenarios in the earlier functional specification.</li></ul>



<h2 class="wp-block-heading">Rapid Application Development:</h2>



<ul class="wp-block-list"><li>Rapid application development is a software development model that is intended to provide excellent processes with the assistance of other software approaches. It is aimed at providing quick results.</li><li>It is designed to get the most out of the development software.</li><li>Without a doubt, it is intended to improve the overall usability of the software or web application project by emphasizing the participation of an active user.</li><li>Hiring for these types of software engineering projects is not easy because there are numerous factors to consider.</li></ul>



<h3 class="wp-block-heading">Pros:</h3>



<ul class="wp-block-list"><li>Provides a seamless development process;</li><li>Assists clients in conducting quick reviews</li><li>Encourages customer feedback for improvement</li></ul>



<h2 class="wp-block-heading">Feature-Driven Development:</h2>



<div class="wp-block-image is-style-default"><figure class="alignright size-full is-resized"><img loading="lazy" decoding="async" src="https://wp.site.rocketech.net/wp-content/uploads/2021/08/screenshot_19.png" alt="" class="wp-image-816" width="442" height="204"></figure></div>



<p>Feature-driven development is an iterative and incremental approach to software development, deriving from the agility of the methodology. FDD, like Waterfall, is commonly regarded as an older methodology, a sort of forerunner to modern Lean/Agile implementations. FDD focused on delivering working software regularly and is particularly client-centric, making it a good fit for smaller development teams. Features are a fundamental component of FDD. According to the FDD approach, features are client-valued pieces of work that should be delivered every two weeks.</p>



<p>FDD has five steps to produce tangible software frequently and efficiently, the first of which is to develop an overall model. Next, compile a list of functions and plan for each function. The last two steps—functional design and feature-building—take the majority. Status reports are encouraged at each step and help to monitor progress, results, and possible errors. An efficient response to change can reduce surprises during the development by understanding customer requirements and the overall model at the beginning of the project.</p>



<p>Furthermore, any feature that takes more than two weeks to design and build must be further subdivided into separate features until it meets the two-week rule. FDD’s rigid structure makes it less appealing to teams that balance project-driven and break-fix work.</p>



<h2 class="wp-block-heading">Scrum Methodology:</h2>



<p>Scrum is the most well-known and agile methodology-based framework. It is empirical and can be applied to any rapidly changing or high-priority emerging needs. Iterations are referred to as sprints in a scrum. A software development process begins with brief sprint planning, followed by daily scrum meetings that highlight progress, and concludes with a final review. Scrum methodology is ideal for managing projects with unclear requirements and client feedback. Teamwork, transparency, and regular status update all support to speed up development.</p>



<h2 class="wp-block-heading">Benefits of Scrum:</h2>



<div class="wp-block-image is-style-default"><figure class="alignright size-full is-resized"><img loading="lazy" decoding="async" src="https://wp.site.rocketech.net/wp-content/uploads/2021/08/istockphoto-1138311116-612x612-1.jpg" alt="" class="wp-image-808" width="472" height="315" srcset="https://wp.site.rocketech.net/wp-content/uploads/2021/08/istockphoto-1138311116-612x612-1.jpg 612w, https://wp.site.rocketech.net/wp-content/uploads/2021/08/istockphoto-1138311116-612x612-1-180x120.jpg 180w" sizes="auto, (max-width: 472px) 100vw, 472px" /></figure></div>



<ul class="wp-block-list"><li>The team makes the major project decisions.</li><li>Daily meetings promote the measurement of individual productivity, which leads to an improvement in the efforts of every team member.</li><li><a href="https://rocketech.it/blog/post/scrum-fundamentals-training" data-type="URL" data-id="https://rocketech.it/blog/post/scrum-fundamentals-training" target="_blank" rel="nofollow noreferrer">The approach of Scrum</a> discovers problems quickly, which leads to short discussions and easy team focus.</li><li>Scrum is flexible to prioritize customer-led features. The documentation of business requirements for successful development is not mandatory.</li><li>Customers are in the production cycle because every sprint must be evaluated. The feedback cycle is quick, helping to keep the project focused.</li></ul>



<h2 class="wp-block-heading">Dynamic Systems Development Model Methodology:</h2>



<p>The main takeaway from this development model is the limited budget, strict time frame, and high user involvement. The goal of the Dynamic systems model is to ensure that continuous feedback flows in the system and that user involvement is high, resulting in maximum functionality. This software development methodology is part of the Agile Development methodologies, each of them has its own set of principles and approaches. These also share characteristics such as goal orientation, lightness, flexibility, and a focus on continuous development.</p>



<p>The DSDM approach is based on the RAD model and encourages user participation. Its objectives include developing and providing software models within the budget specified and within the time constraints. The idea that governs the methodology of development of Dynamics Systems is a constantly changing process because more than one attempt is needed to succeed.</p>



<h2 class="wp-block-heading">Prototype Methodology:</h2>



<p>The Prototype Methodology is the software development approach that enables developers to produce the solution’s prototype to show their customers how it works. Make all necessary changes before developing the actual application using this methodology. The best aspect of this software development methodology is that it solves plenty of problems that commonly arise in a traditional waterfall model.</p>



<h2 class="wp-block-heading">Advantages of Prototype Model:</h2>



<ul class="wp-block-list"><li>You can show the prototype to the client. In this way, he can have a clear understanding and complete ‘feel’ of the functionality developed in the software. It creates a greater level of customer satisfaction and comfort.</li><li>You can identify the scope of the refinement and accordingly accommodate new changes in the given requirements.</li><li>In this model, you can significantly reduce the risk of failure and identify the potential risks early, and improvement steps can be taken quickly.</li><li>The relationship between the software development team and the client makes a very good and conducive environment during a project.</li><li>It also assists in requirement gathering and requirement analysis when there is a shortage of required documents.</li></ul>



<h2 class="wp-block-heading">Spiral Model:</h2>



<div class="wp-block-image is-style-default"><figure class="alignleft size-full is-resized"><img loading="lazy" decoding="async" src="https://wp.site.rocketech.net/wp-content/uploads/2021/08/image-6.png" alt="" class="wp-image-810" width="330" height="327"></figure></div>



<p>The spiral model begins with the smaller aspect of the project and then moves to larger areas in the earlier development phase to identify and eliminate the risks. Software developers start with smaller modules, followed by larger modules, which carry out a systematic flow. Risks are managed at every stage and the next step is made or iterated. The movement of the project is a spiral shape, which eliminates the risk and provides feedback.</p>



<h3 class="wp-block-heading">Pros of Spiral Model:</h3>



<ul class="wp-block-list"><li>Changing requirements can be easily accommodated.</li><li>Cost estimation is straightforward.</li><li>Risks are eliminated at the early stages.</li><li>Highly disciplined development procedure.</li><li>Suitable for large size and critical projects.</li><li>Faster development and symmetrical addition of features.</li></ul>



<h2 class="wp-block-heading">Joint Application Development:</h2>



<p>This custom software methodology is used when the team requires continuous interaction. There are numerous workshops to understand the project aspects. In the early stages of custom software development, all stakeholders attend workshops and eliminate errors. To use this method, the presence of an expert panel is necessary.</p>



<p>The software development methodologies listed above are critical and are commonly used for a variety of software development projects. Furthermore, depending on the nature of the project, all of these methodologies work well in certain projects. It is common for one methodology that is suitable for one project to be incompatible with another. Furthermore, none of these methodologies are perfect, as each has advantages and disadvantages. So, before choosing any of these development methods for their software development projects, software developers must be familiar with all of these methodologies. It is best to seek the advice of a professional <strong><a href="https://www.designrush.com/agency/software-development" data-type="URL" data-id="https://www.designrush.com/agency/software-development" target="_blank" rel="nofollow noreferrer">software development company</a></strong> for the best results.</p>


Comparing Custom Software Development Methodologies

<p>This topic is massive to pack it up in just one simple post with whole details. So we will split into a cycle of topics where we will try to talk deeply about Custev and how to make it. This is the first material where we will talk about How to talk with users.</p>



<p>For the past 5 years, all over the industry, you have heard about the importance of Customer Development, design thinking, customer discovery, UX research, and [substitute yours]. Each expert insists on a specific methodology and positions it as a panacea for all product troubles and business failures.</p>



<p>All of the above methodologies are just special cases of the most important skill of any grocery person – the ability to talk with customers.</p>



<p>By and large, it doesn’t matter if you study your clients in strict accordance with the Design Thinking methodology, or start frantically inviting them for in-depth interviews for an hour and a half in the office. It is important that you basically communicate with your target audience.</p>



<p>No approach will give you instant results, but with constant and long-term use, any of them will lead to a paradigm shift in your attitude towards the product. Start communicating with customers and your product will transform.</p>



<p>The beauty of communicating with clients is that even if you go to clients with a specific question about functionality, usability, etc., you may not get an answer to it, but you will definitely get a lot of useful feedback, some of which you did not even know.</p>



<h2 class="wp-block-heading">How to talk to customers? </h2>



<p>These are from the second video of the YCombinator 2019 startup school. <a href="https://www.youtube.com/watch?v=MT4Ig2uqjTc&amp;t=12s" target="_blank" rel="nofollow noreferrer">Eric Migicovsky explains how to talk with customers</a>.</p>



<ul class="wp-block-list"><li>In our (YC) experience, the founders of the best companies communicate directly with customers throughout the life of the company, without intermediaries. If you are a founder and a person has appeared in your startup to whom you can delegate communication with clients, postpone this moment as long as possible.</li><li>Typical interview mistakes are coolly synthesized in The Mom Test by Rob Fitzpatrick</li></ul>



<ol class="wp-block-list"><li>Don’t share your ideas! Your job is to get the experience out of the client.</li><li>Do not ask the questions: “If we make such a feature, will you use it?”, Instead, study the path that led the person to this problem and to the fact that he began to look for a solution to his problem</li><li>Listen! And talk less! Your task is to extract as much information as possible in 20-40 minutes.</li></ol>



<h2 class="wp-block-heading">Top five questions of problem interviews </h2>



<ol class="wp-block-list"><li>What was the hardest part when trying to deal with a problem? —This question will let you know which problems are really hurting people and which ones aren’t.</li><li>Tell us about the last time you encountered this problem. — from this question you will learn the context. Also, stories are remembered <a href="https://www.youtube.com/watch?v=9X0weDMh9C4" target="_blank" rel="nofollow noreferrer">22 times better </a>than facts, and you will better remember the stories of each individual respondent</li><li>What was hard about that? — Asking this question over and over again about each problem, you will get to the bottom of the real motivation. And through the answers to this question, you will find out what exactly your product will be bought for, for getting rid of what specific pains.</li><li>What did you do to deal with this problem? — If customers are not looking for a solution to their problem, they may not have a problem and you shouldn’t be making this product.</li><li>What do you dislike about the solutions you’ve already tried?</li></ol>



<p>Customer interviews are incredibly valuable in the three stages of a startup in the Pre-Product &lt;&gt; Market Fit stage.</p>



<ol class="wp-block-list"><li>I have an idea? → we conduct problematic interviews and clarify what problem we are actually solving</li><li>Have a prototype? → looking for an audience segment to launch on</li><li>Launched? → iterate over and type the necessary features</li></ol>



<h2 class="wp-block-heading">Do you have an idea?</h2>



<p>Where to find the first people to interview</p>



<ul class="wp-block-list"><li>Conduct first interviews with the co-founders and the team. Look for the very first clients among friends, friends of their friends.</li><li>Find these people in the real world and talk to them live. For example, a startup from the latest batch, YCombinator, is making a product for firefighters, and cold emails didn’t work at all. They drove to the fire stations and caught the firefighters for a 15-minute conversation, and they responded with pleasure!</li><li>At industrial events: conferences, meetups</li></ul>



<p>Some hacks</p>



<ul class="wp-block-list"><li>Take notes! Lots of detailed notes. If you do not have time to write, ask a colleague/friend to write down</li><li>Start with a small number of interviews: the first 10 interviews will give you a LOT of valuable information.</li><li>Be careful about the time people are willing to give you. Try to get as much valuable information as possible from the first 10-15 minutes. It can take even one hour to talk. </li></ul>



<h2 class="wp-block-heading">Have a prototype?</h2>



<p>If you select the wrong clients for your tests, you may be framing yourself with the wrong feedback. Try to find ideal clients for prototype testing — add questions about numbers:</p>



<ul class="wp-block-list"><li>How much does it cost you to solve this problem? — how much money is burned out or the client can earn if he solves this problem.</li><li>How often does a customer face a problem? — Problems that a customer faces often tend to hurt a lot and customers are looking for solutions and may be willing to convert to your product. If customers, who often face this problem, do not start using your product, this is a strong signal that you have screwed up somewhere.</li><li>How big is the budget for solving this problem? – for b2b-specialists, only those who manage the budget can answer this question.</li></ul>



<figure class="wp-block-image is-style-default"><img decoding="async" src="https://lh6.googleusercontent.com/Lm3YhXM3xmhv1ZVjjv_sR9U83ALbRC8JhnLNU2pz3L7FEla7ICHwdWzTrC0B6YsnJLKVxd0wJIEpnuh_hWaECJaZ39eK0RZCiznGyQEhtQY-Jvn73N65eomucZfqdoBa-GJy-GM" alt=""></figure>



<p>Ideal customers for your prototype often face a problem: they have the budget or the credibility to buy your solution and it hurts: they can make money with your product or save money.</p>



<h2 class="wp-block-heading">Iterate towards Product &lt;&gt; Market Fit</h2>



<p>Eric strongly advises reading the article <a href="https://firstround.com/review/how-superhuman-built-an-engine-to-find-product-market-fit/" target="_blank" rel="nofollow noreferrer">how Superhuman searched for Product &lt;&gt; Market Fit</a>.</p>



<p>The material about how the Superhuman product-market fit searched by-polls</p>



<p>As a survey (and subsequent segmentation) to find out if your product has Product &lt;&gt; Market Fit by Sean Ellis — the founder of GrowthHackers.com, the person raised Dropbox and Eventbrite at their launch.</p>



<p><strong>Some hacks</strong></p>



<ul class="wp-block-list"><li>Take the phone from customers at registration so that you can call them at the right time</li><li>Don’t make features from support. Take money for non-existent features.</li><li>Never mind positive feedback. This information will not give you information from which you can make decisions.</li><li>Avoid bad data, because it will guide you to the wrong features</li></ul>



<h2 class="wp-block-heading">Main material output</h2>



<p>It is necessary to constantly work with the end-user and collect feedback from him and make high-level decisions based on this from in-depth interviews and not only. We remember that we have a startup and we need to save money, that is, we do not make features that no one needs.</p>



<p>.</p>


The Guide for Perfect Customer Development - How to Talk to Users

<p>The travel and hospitality industry is a vast field brimming with opportunities and wealth. According to Statista, its annual economic impact is approximately 6.5 trillion dollars. Tourists are one of the most affluent and appealing customer segments due to their high spending levels. In 2019, international travelers spent more than 155 billion dollars in the United States alone. When it comes to travel, modern consumers want it to be simple and enjoyable. According to the 2019 Mobile Travel Trends Report, 35% of respondents have a mobile travel app on their smartphone.</p>



<p>People use mobile apps to search for and book flights and accommodations and receive notifications about trip statuses. Travel apps have some significant advantages over websites. These benefits include faster performance and rich functionality not available on the mobile web, such as push notifications and offline access. Travel brands should be aware of how consumer preferences change and what new technologies have to offer.</p>



<h2 class="has-black-color has-text-color has-medium-font-size wp-block-heading">Why focus on travel app development?</h2>



<div class="wp-block-image is-style-default"><figure class="alignright size-large is-resized"><img loading="lazy" decoding="async" src="https://wp.site.rocketech.net/wp-content/uploads/2021/08/istockphoto-1173289392-612x612-1.jpg" alt="" class="wp-image-723" width="451" height="431"></figure></div>



<ul class="wp-block-list"><li>In 2019, there were over 200 billion mobile app downloads, believe it or not. When it comes to travel apps, they rank seventh among the most popular apps on the Apple app store in 2019.</li></ul>



<ul class="wp-block-list"><li>In 2019, 61 percent of travelers use a smartphone app to book flights ‘nearly always’ or ‘sometimes,’ while 62 percent say being able to book hotels on travel mobile apps is important.</li></ul>



<ul class="wp-block-list"><li>52% of travelers anticipate being able to communicate with a travel brand via text or messaging.</li></ul>



<ul class="wp-block-list"><li>92 percent of surveyed travel brands believe a mobile strategy is critical to their organization’s future success.</li></ul>



<p>Multibillion-dollar travel companies now dominate the industry. On the other hand, small businesses are not far behind and are beginning to invest in on-demand applications. When it comes to the year 2021, more and more travel agencies are realizing that they are the future. Today, we’ll talk about how mobile apps will transform the travel industry by 2021. We’ve created this content to explain the significance of mobile applications and development in travel and tourism.</p>



<h2 class="has-medium-font-size wp-block-heading">How to Create a Travel App:</h2>



<p>Finally, let’s figure out how to make a travel app, both engaging and must-have useful.</p>



<h2 class="has-medium-font-size wp-block-heading">Work for Your Target Audience:</h2>



<p>Consider whom you’re creating a travel app for. Do you deal with young budget travelers? It is easy to earn discounts, help to find hostels, and press notices on future sales and free activities. Do you want to go for big donors? They have costly tastes and require high-quality offers. Give top experience with unique offers that are never to be forgotten. Finally, adding personalized offers during the development of a travel app is a good idea. And it is not a shame to look and study their offers at competitors.</p>



<h2 class="has-medium-font-size wp-block-heading">Pick the Right Team:</h2>



<p>Are you finished with your planning? It is now time to begin your search for a reputable travel app development company. It might be a good idea to outsource development to another country. Generally, software development services in Europe or Asia are less expensive than in the United States or Canada. And the standard is frequently the same.</p>



<h2 class="has-medium-font-size wp-block-heading">Collaborate with the Hosts:</h2>



<p>If no good offers are available, no fancy travel app design or smooth performance will work for customers. As a result, one of the most important aspects of developing a travel application is collaboration with hosts. That’s a lot of data, and hosts are more likely to manage it with a simple app. Hotel managers should be able to monitor bookings, general information, and other details from their accounts. Another consideration is a smooth notification system. Furthermore, customers are likely to blame the app if anything goes wrong during their trip. Make certain that you select trustworthy partners who will adhere to your agreement.</p>



<div class="wp-block-image is-style-default"><figure class="alignright size-large is-resized"><img loading="lazy" decoding="async" src="https://wp.site.rocketech.net/wp-content/uploads/2021/08/image-4.png" alt="" class="wp-image-740" width="424" height="314"></figure></div>



<h2 class="has-medium-font-size wp-block-heading">How to Make a Travel App. Must-Have Features:</h2>



<p>The travel and tourism industry is, without a doubt, a fantastic business. And the market for travel apps is still untapped. But the point that most businesses seem to overlook is what features your travel app needs to stand out from the crowd. Hopefully, you’ve decided to launch your travel app on both the Android and iOS platforms. Here are some of the key features that your customers demand and that you must include in your travel app development.</p>



<h2 class="has-medium-font-size wp-block-heading">Registration and Profile Management:</h2>



<p>Sing-up is the core feature of any application, including travel apps. It would be excellent if you could allow users to browse the app without having to log in each time. However, registration is required when it comes to bookings, saving payment information, or chatting with the host. Most platforms require an email address and a phone number to sign up.</p>



<p>However, social login is also required for travel app development. It allows you to reuse login information from social media accounts (such as Google, Twitter, or Facebook) in just a few taps. To list their property, hosts should also have personal accounts in the app. They should not, under any circumstances, skip the registration step. Furthermore, becoming a platform partner typically takes longer than simple user registration. At least hosts must submit their owning documents, agree to the terms, etc.</p>



<h2 class="has-medium-font-size wp-block-heading"><strong>Geolocation Tracking Services:</strong></h2>



<p>After visiting a certain destination, tourists or travelers always seek nearby hotels, attractions, and cafés. The integration of GPS-based location service in the development of the travel application helps travelers to track their location and find the right location for all types of services during their trip.</p>



<h2 class="has-medium-font-size wp-block-heading">Navigation and Maps:</h2>



<div class="wp-block-image is-style-default"><figure class="alignleft size-large is-resized"><img loading="lazy" decoding="async" src="https://wp.site.rocketech.net/wp-content/uploads/2021/08/screenshot_21.png" alt="" class="wp-image-738" width="408" height="347"></figure></div>



<p>Navigation and maps are other key features in the development of travel apps. This function allows users to easily discover and find the spot. The offline maps and navigation functionality also works great for users because a third-party application mustn’t be downloaded.</p>



<h2 class="has-medium-font-size wp-block-heading"><strong>Notifications:</strong></h2>



<p>Updates, discounts, or providing reminders before the trip are perfect for information by push notifications. Push notifications are useful for:</p>



<ul class="wp-block-list"><li>displaying new offers, discounts, and price changes;</li><li>reminding customers about services that have been left unchecked;</li><li>Improving customer experience by informing about booking changes or sending reminders.</li></ul>



<p>That was the initial list of MVP features required for any travel application. However, you can always add more sophisticated features later on, such as weather forecasting, currency converters, in-app payments, language translators, and so on.</p>



<h2 class="has-medium-font-size wp-block-heading"><strong>Search and Filters:</strong></h2>



<p>Every travel application should help users to locate a place to stay. The number of people, budget, and dates, and so on should be based on their preferences. The more complicated the filters are, the more accurate they will be. Here are the primary filters users should have access to:</p>



<ul class="wp-block-list"><li>Location</li><li>Dates</li><li>Cost</li><li>Number of people</li><li>Additional services (parking, Wi-Fi, and so on)</li></ul>



<h2 class="has-medium-font-size wp-block-heading">Trip Planning:</h2>



<p>One of the most common reasons people use travel apps is to plan their vacations. Apps that offer these features allow you to choose different destinations to get to them, reserve hotels, etc. This function needs to be built into all other features like maps.</p>



<h2 class="has-medium-font-size wp-block-heading">Booking &amp; Reservation:</h2>



<p>Travel apps can be used to book flights, hotels, tours, and a variety of other travel-related products and services. As a result, travel apps have evolved into tourist marketplaces. Implementing this functionality would necessitate plenty of different technologies and APIs, such as Arzoo, Booking, and Orbitz. It is worth emphasizing once more than simply adding the major features is insufficient. Each of them must be properly configured and integrated with the others.</p>



<h2 class="has-medium-font-size wp-block-heading">In-App Language Translator:</h2>



<p>This is a difficult feature to implement, but your travel app will become an instant favorite if you can get it to work. Most travelers are unfamiliar with a regional language and suffer as they try to communicate in broken English. Apps such as Google Translate and translate allow travelers to scan texts for visual translation as well as translate real-time voice data and written text. If travel app development companies want to stand out and offer a unique pitch for their app, they should consider this feature.</p>



<div class="wp-block-image is-style-default"><figure class="alignright size-full is-resized"><img loading="lazy" decoding="async" src="https://wp.site.rocketech.net/wp-content/uploads/2021/08/istockphoto-1153883095-612x612-1.jpg" alt="" class="wp-image-757" width="496" height="331" srcset="https://wp.site.rocketech.net/wp-content/uploads/2021/08/istockphoto-1153883095-612x612-1.jpg 612w, https://wp.site.rocketech.net/wp-content/uploads/2021/08/istockphoto-1153883095-612x612-1-180x120.jpg 180w" sizes="auto, (max-width: 496px) 100vw, 496px" /></figure></div>



<h2 class="has-medium-font-size wp-block-heading">Rating &amp; Reviews:</h2>



<p>We can all agree that creating a successful travel app requires research. When looking for a hotel to stay in, users look at reviews and ratings. Looking at the statistics, we can see that reviews from previous visitors are very important, as users read reviews and look at ratings before deciding whether or not to visit a location. Posting a review and ratings is a must-have feature for travel app development so that users can share their experiences.</p>



<h2 class="has-medium-font-size wp-block-heading">Transportation:</h2>



<p>Once a passenger arrives at the destination it is crucial to find convenient means of transportation. This is why it is important to give users information about available transport, schedules, prices, and other important details in detail and up-to-date. It would be a big plus if you could reserve a taxi, train tickets, etc. A lengthy list of transport APIs can be found on the programmable web.</p>



<h2 class="has-medium-font-size wp-block-heading">Currency Converter:</h2>



<p>Consider the opinion of a visitor. You are on a voyage and have a few currencies exchanged. You shouldn’t have to look beyond your travel app to know the currency exchange rates. Apps like XE Currency should be used by travel application developers, who monitor and integrate all current and past variations in monetary rates.</p>



<h2 class="has-medium-font-size wp-block-heading">Payment Integration:</h2>



<p>Users must be able to make payments for hotel and flight reservations through a secure payment gateway. When you include this feature in your travel mobile app, it allows users to check the availability of tickets/hotel rooms, compare prices, and pay for their reservations.</p>



<h2 class="has-medium-font-size wp-block-heading">Travel app development trends:</h2>



<p>The travel and tourism industry has suffered greatly as a result of the Coronavirus. However, the pandemic also led to new technology companies – especially in the travel and tourism development department.</p>



<p>On the other hand, as global smartphone and tablet adoption continues to rise, so does travel provider and traveler demand for mobile apps. 44 percent of travelers plan their trip using a mobile device. Today’s travelers prefer multipurpose apps that make their lives easier. Apps that offer access to reviews, purchase comparisons, and local recommendations can become an important part of the travel process for today’s social and mobile consumers. Here are some mobile app development trends that are influencing the travel industry’s future.</p>



<h2 class="has-medium-font-size wp-block-heading">Social Planning:</h2>



<p>Social travel planning incorporates advanced technology and human advice. Users of such applications can see friends and members’ recommendations, expert tips, and consumer reviews on destinations, sellers, and more.</p>



<h2 class="has-medium-font-size wp-block-heading">On-demand conversations:</h2>



<p>Many people now search for things using their voices. Travelers are getting much more convenient than they were just a few years ago with bots and virtual assistants. One in three travelers worldwide would like to talk to Google’s Digital Research Assistant or Book Travel. People can learn about the best possible flight options and departure times or reserve a hotel room or ride free of charge. Users can use smartphones, smartwatches, home devices, and car infotainment systems to manage all aspects of a journey through their voice.</p>



<h2 class="has-medium-font-size wp-block-heading">Virtual Reality:</h2>



<p>VR has been developing technology in a variety of industries, but its role in the tourism industry is particularly significant. It offers passengers the ability to experience distant locations far away from their comfort and can make a difference in whether they make a reservation at the end of the day. VR tours provide customers with the opportunity to experience everything from virtual tourist hotels and restaurants to landmarks, national parks, and even special activities.</p>



<h2 class="has-medium-font-size wp-block-heading">4G &amp; 5G Connectivity:</h2>



<p>If the increasing innovation in mobile apps wasn’t enough to startle the travel industry, 4G technology did the trick. Many technology companies have predicted that 4G will be a mainstream technology by 2021 since its inception. They predict that 4G will result in an almost infinite number of new mobile communications users worldwide.</p>



<p>In 2021, mobile travel trends will bring new ways to engage with consumers. Brands are moving away from the “just build an app” approach and instead want to create a more enhanced customer experience before, during, and after trips. Industry professionals can decide where to direct their major investment if they clearly understand the most popular predictions and trends. If you’re looking to build a travel app or get advice on the best technology stack for your travel app, <a href="https://rocketech.it/contacts" data-type="URL" data-id="https://rocketech.it/contacts" target="_blank" rel="nofollow noreferrer">get in touch</a> with us.</p>


Travel App Development Guide

<p>As web and <a href="https://www.grapecity.com/blogs/mobile-app-development-trends-in-2021" target="_blank" rel="nofollow noreferrer">mobile development trends</a> appear throughout the years, service providers need to find the balance between technical and creative implementation. At ROCKETECH, we deliver analytics-driven and explorative solutions to help our clients find digital excellence.</p>



<p>Our team at ROCKETECH has been providing custom digital solutions since 2015. An agency that consists of talented and experienced individuals, we’ve since developed over 100 products for more than 70 startups, and we continue to cherish the partnerships we build with our clients.</p>



<p>Today, we’re excited to share with you that we’ve been <a href="https://clutch.co/ru/developers/nodejs" target="_blank" rel="nofollow noreferrer">considered one of the</a> top-performing B2B Russian companies in the 2021 Clutch Leader Awards.</p>



<p>Alex Borisov, our co-founder, shared his sentiment toward the award and what this meant for us.</p>



<figure class="wp-block-table is-style-stripes"><table class="has-fixed-layout"><tbody><tr><td><img decoding="async" src="https://lh4.googleusercontent.com/4aTjeLnchC3yxoP2YIHZqWzNuw--YZPjBOPipSw5Fjccl6yrac9R14jRiymDRGZ4vjJeDJhKtE6n4J6756nPnwELA87FTw_C63zDdy6nsTawBomxo7dx5Z3pS7VxiMlZoIKfbxfh" style="width: 700px;"></td><td class="has-text-align-left" data-align="left"><em>We are excited to be among the Clutch 100 Russia. It means a lot for ROCKETECH to be recognized by Clutch in many categories. We continue growing and strive to deliver the best to our clients by being their technological partner.</em><br><br>— Alex Borisov, Co-founder of Rocketech<br></td></tr></tbody></table></figure>



<p></p>



<p>For context, Clutch is a B2B ratings and reviews platform based in Washington, DC. They evaluate technology service and solutions companies based on the quality of work, thought leadership, and client reviews. A rapidly expanding startup, Clutch has become the go-to resource in the agency space. Likewise, Clutch’s sister site, Visual Objects, collects information about the leading companies in an industry and location, and we’re also proud to be among the <a href="https://visualobjects.com/ru/app-development" target="_blank" rel="nofollow noreferrer">developers on Visual Objects’ list</a> of leading Russian companies.</p>



<p>All of this wouldn’t have been possible without the support from our amazing clients. We’re extremely grateful for the support that you’ve given us in these past six years. </p>



<p>If you check out our <a href="https://clutch.co/profile/rocketech" target="_blank" rel="nofollow noreferrer">Clutch profile</a>, you can see that we have a near-perfect overall rating of 4.9 stars across 22 reviews, which we find incredible. For that, we thank all of you.</p>



<figure class="wp-block-image is-style-default"><img decoding="async" src="https://lh3.googleusercontent.com/gSQtOLqt6QR6Ct_MrMjoO5NnTq-8Mn0ado9ik7ZRcU7nga5Ot-a_Hw7_FHz_1qUuI35n0mrT8yArTnLucscJTjd2WfeqUKCeMGiUHeSGPxkU1MRF_i5TiQAG04yKf628lOT1S01y" alt=""></figure>



<p>To find out more about our clients’ honest feedback, check out their full reviews available on Clutch.</p>



<p><a href="https://rocketech.it/contacts" target="_blank" rel="nofollow noreferrer">Talk to us</a> about your ideas. Together, we’ll build an excellent product!</p>


ROCKETECH named as a 2021 Top B2B Company on Clutch

<p>I continue to share my experience of <a href="https://rocketech.it/cases/apps" data-type="URL" data-id="https://rocketech.it/cases/apps" target="_blank" rel="nofollow noreferrer">mobile apps development</a>. This time I’d like to talk about the advantages of both mobile applications and websites. </p>



<p>This discussion does still make sense because native development is costly, and in some cases, the web can also be attractive, it can reduce time to market, and save a lot of resources. Let’s go through the most obvious advantages of both options.</p>



<h3 class="wp-block-heading">Web pros</h3>



<div class="wp-block-image is-style-default"><figure class="alignright size-large is-resized"><img loading="lazy" decoding="async" src="https://wp.site.rocketech.net/wp-content/uploads/2021/08/istockphoto-1255967013-612x612-2.jpg" alt="" class="wp-image-697" width="359" height="239" srcset="https://wp.site.rocketech.net/wp-content/uploads/2021/08/istockphoto-1255967013-612x612-2.jpg 612w, https://wp.site.rocketech.net/wp-content/uploads/2021/08/istockphoto-1255967013-612x612-2-180x120.jpg 180w" sizes="auto, (max-width: 359px) 100vw, 359px" /></figure></div>



<ul class="wp-block-list"><li><strong>The speediness of the developmen</strong>t</li></ul>



<p>The web development market offers way more tech stacks and half-ready solutions to build an MVP, one developer can handle the whole frontend side of your product.</p>



<ul class="wp-block-list"><li><strong>Upgradability</strong></li></ul>



<p>Web development offers many possibilities to find product-market fit easily. You don’t need to release a new version and wait while customers will update for minor changes. Also, you can test different functionalities and design concepts and get instant feedback from analyzing tools. You can see how your changes affect your reach and users’ behavior instantly.   </p>



<ul class="wp-block-list"><li><strong>Greater reach</strong></li></ul>



<p>Obviously, you won’t require your customers to install your app. It gives some benefits in the promotion. Targeting is more effective for websites because your potential customers have fewer actions to start using. And, obviously, SEO promotion is working with web-only, AppStore &amp; GooglePlay don’t have search by the content engine. </p>



<ul class="wp-block-list"><li><strong>Compatibility</strong></li></ul>



<p>Websites provide the same user experience for all operations systems and devices. It reduces expenses for UI/UX development and further implementation. App stores will not refuse to publish it, your hands are not tied by different guidelines. </p>



<ul class="wp-block-list"><li><strong>Complex interfaces</strong></li></ul>



<p>To get this point clear just try to use the mobile and web version of google sheets or miro. Mobile apps should be simple &amp; focused on the content at first. If you’re going to develop complex tools, the desktop version could be better for the first iteration. </p>



<h3 class="wp-block-heading">Mobile Applications Pros</h3>



<div class="wp-block-image is-style-default"><figure class="alignleft size-large is-resized"><img loading="lazy" decoding="async" src="https://wp.site.rocketech.net/wp-content/uploads/2021/08/istockphoto-1223022350-612x612-1.jpg" alt="" class="wp-image-695" width="482" height="321" srcset="https://wp.site.rocketech.net/wp-content/uploads/2021/08/istockphoto-1223022350-612x612-1.jpg 612w, https://wp.site.rocketech.net/wp-content/uploads/2021/08/istockphoto-1223022350-612x612-1-180x120.jpg 180w" sizes="auto, (max-width: 482px) 100vw, 482px" /></figure></div>



<ul class="wp-block-list"><li><strong>Offline</strong></li></ul>



<p>The app doesn’t require a stable internet connection to process some functionalities. Source code is located on a mobile device, interfaces load fast wherever you are. For sure, there are no possibilities to use APIs offline but it could save data offline or store it on the device only. Especially it works with tools such as a calculator, notes, reminders, or some financial tools.</p>



<ul class="wp-block-list"><li><strong>Hardware</strong></li></ul>



<p>If your product is going to use Bluetooth, camera, background tasks, storage, accelerometer, etc, the mobile app fits your requirements way better. The web is proceeding in the browser and has the same functionalities &amp; performance restrictions as the web has. </p>



<p>Besides, location supplied by the internet provider only (by IP address), there’s no proper GPS access. Some browsers have access to hardware, but only screen mode, so the functionality is worse. If you’re going to develop some taxi/fitness app – mobile is your only choice. </p>



<ul class="wp-block-list"><li><strong>Instant communication</strong></li></ul>



<p>Push notifications allow customers to always be aware of updates, messages, offers. Mobile in this matter is a very new level of reaching loyalty. Especially, it helps to build a more profitable sales funnel, reduce the cost of attracting a client, and increase income from every single customer. Your customers will buy more often and more payment models exist such as subscriptions.</p>



<ul class="wp-block-list"><li><strong>Speediness/Performance </strong></li></ul>



<p>Native apps work better and are less difficult to optimize. You can build more attractive and quality UX/UI, it’s usually difficult to use websites’ mobile versions because of their very poor nativity. Apps use swipes, navigation controllers, and provide the best customer experience. Also, native code processes faster than JavaScript which is used for the web. So, if you are going to create a complex product for regular use, web development will not give your users the same wonderful experience.</p>



<ul class="wp-block-list"><li><strong>Maps</strong></li></ul>



<p>Do you know any mobile website which has a comfortable map interface? – So, I don’t. Because of several layers (browser, web interface, the map), it’s almost impossible and very annoying to use maps there. In turn, the app has a fixed frame, and gestures are processed correctly. There are a lot of map SDKs for Java, Kotlin, and Swift, but the web usually processes embedded frames.</p>



<ul class="wp-block-list"><li><strong>Always at hands</strong></li></ul>



<p>This is one of the common points you should rely on. If you’re going to provide something that implies constant and regular use, the application will help you to retain customers. But you should be aware that users rarely install random apps and your product should be very interesting for users, otherwise, if they don’t see the problem you want to solve, you will lose this game. </p>



<ul class="wp-block-list"><li><strong>Brand &amp; status </strong></li></ul>



<p>Many applications are made for a brand status, customers are more loyal to companies who can effort apps in addition to the web version. All right, but in a startup’s market you should think over twice, your budget is limited.</p>



<figure class="wp-block-image is-style-default"><img decoding="async" src="https://lh4.googleusercontent.com/pB3Mp7vZChJkcSOqC-lvE9836dEzJdHeSHtT6IY1xpO_Hnu3sr9ccmjgcPx3rtSXA9WaX7IYbaaMiJj9G2Go6xYmAuZ-FrBjPXhP1-1KafBHJcfSVaEzED3CUHKuqo45-mRupH1i" alt=""></figure>



<p>As you can see, mobile users spend around 90% of their time on mobile applications. Should be noticed that the majority of time people spend on social networks, messengers, and games. This chart is incredibly useful, so if you see a separate sector for your domain probably the application would be more attractive for users. </p>



<ul class="wp-block-list"><li><strong>No browsers</strong></li></ul>



<p>To be honest, when you’re developing a mobile application it should work on lots of different devices with different screens, shapes, and hardware, but it is not such a big headache compared with web development. In the web version, you preferably must support not only mobile phones, but also tablets, small and large laptops, desktops, and even Internet Explorer! </p>



<p><strong>Summary</strong></p>



<p>This material was written to make readers think over twice, maybe the web is a good solution to start with. Basically, you should make a decision according to the assumed flow of use. The web has many benefits as well such as greater reach and unnecessary installation, ease of promotion, and ideas testing. To sum up, I’d make a decision according to the predicted frequency of usage, web for more rare tasks, apps for more frequent. In ROCKETECH we work with Product Owners and continuously help them to make data-driven decisions, we use resources efficiently together.</p>


Web vs. Mobile: Advantages of Both

<p>Digital advancement around small or large corporations, organizations, and even governments depend on computerized systems to manage their daily tasks and thus make cybersecurity the main focus to protect data from various online attacks. Many lessons have been learned across the board for everyone, including cybersecurity leaders and experts by looking back on a year of unprecedented uncertainty. </p>



<div class="wp-block-image is-style-default"><figure class="alignleft size-large is-resized"><img loading="lazy" decoding="async" src="https://wp.site.rocketech.net/wp-content/uploads/2021/05/istockphoto-1016968886-612x612-1.jpg" alt="" class="wp-image-254" width="477" height="318" srcset="https://wp.site.rocketech.net/wp-content/uploads/2021/05/istockphoto-1016968886-612x612-1.jpg 612w, https://wp.site.rocketech.net/wp-content/uploads/2021/05/istockphoto-1016968886-612x612-1-180x120.jpg 180w" sizes="auto, (max-width: 477px) 100vw, 477px" /></figure></div>



<p>The sudden change in working environments meant millions of employees suddenly had to work from home. This has put a huge strain on access to IT systems. On the other hand, cybercriminals are continuously searching for ways to work around security barriers.  So, it is less surprising that cases of cyber attacks are on the rise. Due to advanced technologies, attackers are becoming creative by finding new methods to exploit technology users by accessing confidential data, networks, and passwords.</p>



<p>IT departments and web development companies were forced to accelerate their working plans and roll out new processes and systems rapidly to support the new norm. Eighty-two percent of enterprises changed their cybersecurity in 2020. In the coming year ahead, cybersecurity professionals must secure this new landscape. They should ensure that the foundation is solid enough to build a profitable future.</p>



<p>To sum up all, this pandemic has made cybersecurity a top priority for both businesses and consumers who were more digitally dependent than ever. So, you should remember that how vital it is to talk about cybersecurity more openly and thus encourage a greater understanding of the threats and best preventative strategies. Here I am going to discuss some key cybersecurity trends to watch out for in 2021.</p>



<h2 class="wp-block-heading"><strong>User Awareness:</strong></h2>



<p>As cybersecurity becomes more vital each day, <a href="https://rocketech.it/blog/post/signing-a-contract-with-an-agency-pitfalls-and-some-pieces-of-advice" data-type="URL" data-id="https://rocketech.it/blog/post/signing-a-contract-with-an-agency-pitfalls-and-some-pieces-of-advice" target="_blank" rel="nofollow noreferrer">businesses</a> and organizations take major steps to enhance their security measures. For many organizations, cybersecurity awareness is important to avoid costly identity theft and network hacks that can destroy any company or individual’s reputation. Now many web development companies consider it important to increase the capabilities of their IT personnel via seminars and the like apart from implementing firewalls and sophisticated IT protocols. What moves cybersecurity awareness forward is the growing number of people unaware of most cyberattack types and methods. A report by Infosec shows that about 96% of the people in the world cannot identify a phishing email, while 1 in 20 people click such emails, thus, falling prey to cyberattacks. These day’s cybercriminals resort to more advanced and high-tech types of phishing and malware infections.</p>



<p>On the other hand, cybersecurity awareness could help prevent the charge of threats and attacks. Some web development companies have started to implement the combined use of the web- and classroom-based methods and visual aids for cybersecurity awareness training and promotions. On top of this, web development companies now make policies focusing on how employees handle and share confidential corporate data.</p>



<h2 class="wp-block-heading"><strong>Rise of Automotive Hacking:</strong></h2>



<p>The first and main <strong>IT security trend</strong> in 2021 is going to be the excessive rise of automotive hacking. As we all know that, modern vehicles nowadays equipped with automated software. It provides seamless connectivity for drivers in cruise control, engine timing, door lock, airbags, and advanced systems for driver assistance. You can use Bluetooth and Wi-Fi technologies to communicate in these vehicles. It also opens vehicles to several vulnerabilities or threats from hackers. Taking control of the vehicle is expected to increase in 2021 as <strong><a href="https://www.techrepublic.com/article/gartner-top-security-and-risk-management-trends-for-2021/" target="_blank" rel="nofollow noreferrer">cybersecurity trends</a></strong> with the increase of automated vehicles. </p>



<h2 class="wp-block-heading"><strong>The evolving threat:</strong></h2>



<p>One of the major impacts of remote working will be more organizations depending on the Internet of things devices for measuring and monitoring processes. With the massive expansion of the Internet of things, along with the rollout of 5G, cyber attackers will like the increasing number of opportunities to compromise systems and networks, as even more devices become connected to the internet<strong>. </strong>IT industry still needs to adequately segregate insecure internet of things and 5G-enabled devices from the rest of their network. In the medical field, for example, wearable Internet of things sensors enable remote patient monitoring, so insecure devices could allow the misuse of sensitive patient data.</p>



<h2 class="wp-block-heading"><strong>Securing the Remote Workforce:</strong></h2>



<p>The slow movement toward remote working increased enormously in 2020 as offices closed massively expands the potential attack surface of most businesses. Also, the use of VPN and remote desktop protocols soared, leading to a worrying 126% increase in exposed RDP endpoints, according to the Department of Infrastructure Security Agency. In this bad situation to maintain business continuity, security took a back seat. This thing should be addressed urgently in the year. In 2021 we are seeing businesses assessing their systems, analyzing what’s essential for them to scale securely, and charging infrastructure to support the remote workforce. So policies must be revised and modernized. In 2021 you can expect growth in, desktop virtualization, enterprise VPN, endpoint security, endpoint detection and response, and cloud access security broker’s solutions.</p>



<h2 class="wp-block-heading"><strong>5G Sector:</strong></h2>



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<p>5G is regarded as the next generation of internet and mobile connectivity. It is new and complex. It will have a huge impact on telecommunication. It will provide a platform for technological advances in areas such as defense facilities, intelligent power grids, and smart cities. 5G needs a higher level of security. And hackers are already working hard to find vulnerabilities and blind spots to steal information. Additionally, we have already seen large-scale DDoS attacks or challenges in protecting complex networks of connected devices. It can result in a whole network crashing if one device is hacked. Maybe it’s the best time for companies to adopt zero-trust network models.</p>



<h2 class="wp-block-heading"><strong>Integrating AI with Cyber Security:</strong></h2>



<div class="wp-block-image is-style-default"><figure class="alignright size-large is-resized"><img loading="lazy" decoding="async" src="https://wp.site.rocketech.net/wp-content/uploads/2021/05/ai.png" alt="" class="wp-image-251" width="483" height="320" srcset="https://wp.site.rocketech.net/wp-content/uploads/2021/05/ai.png 984w, https://wp.site.rocketech.net/wp-content/uploads/2021/05/ai-180x120.png 180w" sizes="auto, (max-width: 483px) 100vw, 483px" /></figure></div>



<p>With artificial intelligence being introduced in all market segments, this technology with the use of machine learning has brought tremendous changes in cybersecurity. Artificial intelligence has been supreme in developing automated security systems, natural language processing, face detection, and automatic threat detection. On the other hand, it can be used to create smart malware and attacks to bypass the latest security protocols in controlling data. Artificial intelligence-enabled threat detection systems can predict new attacks and notify teams of any data leakage instantly, making it the next <strong>cybersecurity trend</strong> in 2021. </p>



<h2 class="wp-block-heading"><strong>Mobile is the New Target:</strong></h2>



<p>Cybersecurity industry trends offer a considerable increase of 60 percent for mobile banking malware or attacks in 2019, making our smart devices a potential prospect for hackers in coming years. All our pictures, financial transactions, emails, and messages possess more dangers to individuals. Smartphone malware may capture the attention of <strong>cybersecurity trends</strong> in 2021. </p>



<h2 class="wp-block-heading"><strong>Ransomware Cyberattack Threats:</strong></h2>



<div class="wp-block-image is-style-default"><figure class="alignright size-large is-resized"><img loading="lazy" decoding="async" src="https://wp.site.rocketech.net/wp-content/uploads/2021/05/istockphoto-1185245180-612x612-1.jpg" alt="" class="wp-image-253" width="518" height="291" srcset="https://wp.site.rocketech.net/wp-content/uploads/2021/05/istockphoto-1185245180-612x612-1.jpg 612w, https://wp.site.rocketech.net/wp-content/uploads/2021/05/istockphoto-1185245180-612x612-1-480x270.jpg 480w" sizes="auto, (max-width: 518px) 100vw, 518px" /></figure></div>



<p>The bitter reality of the COVID-19 pandemic is the continuously-growing unemployment around the world. It has developed concern over the distribution of wealth. And hackers are doing their best to harm corporate entities through cyberattacks. Data by 95 firms shows that 71% of breaches in 2020 are financially motivated, with 51% involving hands-on hacking, not autonomous malware. This shows that an individual on the other end might actively attempt to breach your servers and database in order to give financial harm.</p>



<p>Ransomware attacks are cyber-attacks that involve holding a business’ database hostage in exchange for cryptocurrency or some other form of compensation. These are far too common in 2020. The ideal way to avoid them going forward is to educate your staff on how to handle emails and files coming from unknown sources. Any single mishandled file downloaded to your organization’s intranet can give severe harm not only to your internal communication but the business’ financial wellbeing.</p>



<h2 class="wp-block-heading"><strong>Cloud Security:</strong></h2>



<p>Today many businesses and organizations are migrating to the cloud with the help of the best cloud management software solutions. However, It is a bitter reality that, most cloud services right now do not provide secure encryption, authentication, and audit logging. Some cloud services also fail to isolate user data from other tenants sharing space in the cloud. Therefore, cybersecurity professionals see the need to enhance cloud security.</p>



<p>Poor encryption of cloud security can lead to cyber criminals bypassing internal policies that save and protect sensitive information in the cloud database. Predictive security setting is becoming very useful for finding threats before attackers start their move. These security measures can pinpoint attacks that pass through other endpoint security. As a result, many organizations are planning predictive security cloud, with the market gaining a 260% ROI for over three years now (Forrester, 2019). Although many cloud applications such as Google or Microsoft are well-packed with security from their end still, it’s the user end that works as a great source for erroneous errors, malicious software, and phishing attacks.</p>



<h2 class="wp-block-heading"><strong>Insider Threats:</strong></h2>



<p>It is a well-known fact that human error is still one of the primary reasons for the data breach. Any intentional loophole can take down a whole organization with millions of stolen data. Report by Verizon in data breach provides strategic insights on <strong>cybersecurity trends</strong> that the employees directly or indirectly made 33 percent of total attacks. So make sure you offer more awareness within premises to safeguard data in every possible way. </p>


Cybersecurity Technology Trends 2021

<p>The concept “Minimum Viable Product” (MVP) has been widely popularized in the development world by the Lean Startup model. An MVP is a basic version of a product that can be launched on the market to get validation right from customers during its early stage.</p>



<p>As a kind of “fail fast” approach is cost saving in that it allows flaws to be identified before time and money are abundantly invested in the development. Early adopters are used to identify cases when the product wouldn’t succeed or identify how the course of development should be adjusted. </p>



<p>MVP can be structured differently depending on the field and the purpose of a certain product. But one thing is essential in this work: any idea of a product should go through meticulous research of the target audience and the competitors long before customer validation on the market. </p>



<p>The efforts put into this phase bring immense advantages of understanding why the product should exist, what forms, visuals, and essential features can help create an emotional connection with the audience, and what is necessary for successful launching on the market. This preparatory research can drastically shape the process of defining an MVP of the product.</p>



<p>However, even that work can’t completely insulate the process from some surprises when the product falls within Utility tools. The picture between what the product should be and what the product could be can change considerably after beginning work with a development team.</p>



<p>Here are the popular difficulties we are facing when developing this kind of products.</p>



<h3 class="wp-block-heading">1. The backend service behind a «simple» functionality</h3>



<p>Some features that might look simple on the surface may have a grand backend service behind them. This service can take months to build and/or turn into a network that serves the simple button on an application or a website.</p>



<p>It is not always obvious what stands behind some technologies we are taking for granted and what data is available to easily get from the system or the Internet network through an application or a website.</p>



<p>It might run counter what an MVP should be especially when time or budget-limited.</p>



<p>For example, a product that shows in a given moment the actual speed of the Internet should virtually measure the speed of data transfer. That product should know where to pass data and a receiver should accept it and measure the time of transferring. This process repeats in reverse order to calculate both download and upload speeds.</p>



<p>The service that maintains this possibility possesses a lot of quality attributes, located on multiple servers to provide real-time high-fidelity measures for many customers across the world.</p>



<p>The network of these servers itself is a great product on the market and can be evaluated separately.</p>



<h3 class="wp-block-heading">2. New technologies required</h3>



<p>Some features may sound like a good idea but there is no technology yet to bring it to fruition. It could require up to years of kind of scientific work to create this technology. It might be greatly rewarded after all but there is no guarantee in getting a result in a certain timeline.</p>



<p>For example, a new technology of interactions is to be created to get some specific technical information from surrounding devices a user doesn’t have any physical access to.</p>



<h3 class="wp-block-heading">3. Related area involved</h3>



<p>Some features go hand in hand with solutions in related areas. What may seem limited to digital products sometimes is involved with other technical fields. So getting a product done consisting of those features requires having subject-matter experts in a developing team who can take care of those solutions. However, there aren’t many outsourcing software development companies staffed with those experts permanently, restricting their ability to make estimates on those types of projects and work on them.</p>



<p>For example, features that involve working with analog signals instead of only digital ones require having specific experts. If a product should obtain data from temperature sensors, or photocells, or light sensors, we can say for sure that it won’t be something ordinary from the developing perspective.</p>



<h3 class="wp-block-heading">4. Apple limitations</h3>



<p>Sometimes some attractive features are forbidden for iOS applications due to Apple policy, so developers can only work with the public APIs provided by Apple. Sometimes there could be workarounds that still solve the customer problems but worsen their experience with an application.</p>



<p>Those workarounds might not be so obvious and difficult to discover if no one has ever done it before. After discovering one, the next difficulty is assessing whether or not a customer need impels them to use the workaround and pay for it. </p>



<p>An MVP may become a risky undertaking.</p>



<p>To frustrate matters further, Apple policy can change, leaving uncertainty in development. </p>



<p>For example, in 2020 Apple didn’t allow access to calls of users for applications, and iOS applications that offer call records provide a recording line that should be merged with a user’s call into a conference.</p>



<h3 class="wp-block-heading">5. Integration with third parties</h3>



<p>Fortunately, most listed difficulties can be solved by other ready services which were developed before and maybe even for other needs. So the work of a development team simply boils down to integration with service and implementation of the desirable «button» in a product.</p>



<p>There are only a few minuses:</p>



<ul class="wp-block-list"><li>dependency on performance of a third party,</li><li>possible limits of service.</li></ul>



<p>Despite that, using a third party instead of doing on one’s own is fully under the MVP concept.</p>



<p>Speaking of Utility tools, it is important to invest in research and initial grooming of technical features with a development team before handing off something to development. This is to avoid waste and be able to adjust the product concept in the early stages.</p>



<p>In the end, we see the tendency that there is nearly always a way to build an MVP of a Utility tool that earns an approbation on the market.</p>



<p>We at Rocketech create MVP for different industries, please check our cases <a href="/cases" data-type="URL" data-id="/cases">here</a>.</p>


Common difficulties while building MVP for utility tools

<p>To earn a profit or achieve other business goals, several business departments must work together to keep it moving forward. One of the most important departments in an organization is the Human Resource (HR) department. And the best way to make it run smoothly is through HR software! HR software may streamline administrative processes and also manage other employee-related tasks, hence increasing HR productivity!</p>



<p>During business growth, there always comes the point at which it becomes difficult to manage data related to attracting, retaining, or managing people. Managing employees at the workplace manually is a time-taking activity due to which the HR solutions software development becomes necessary. HR management software has got you covered from hiring talent and managing employees to workforce planning and employee career growth.</p>



<p>Are you searching for strong reasons to start using HR solutions software for your company? Saying yes? No worries! In today’s post, we will be highlighting the top benefits of having HRM software in your company. So, do not wait anymore and let’s get started!</p>



<h1 class="wp-block-heading">What are the Top Benefits of an HR System?</h1>



<h2 class="wp-block-heading">❖ HR System Facilitates Easy Recruitment and On-Boarding</h2>



<p>The first and foremost benefit of HR software is that it facilitates easy recruitment and onboarding. A human resource management software may assist the HR managers in recruiting the right people for the business. With an HR system, a business can not only accept online resumes and applications but can also filter them so the relevant managers can receive them. It does not involve just filling the vacancies, but an HR system makes the whole recruitment process easier for the organization, hence improving the overall productivity of an organization.</p>



<p>The hiring process is a long and multi-stage process, and with the help of HR software, it is very convenient to plan, track and go through all these stages, add meetings to the calendar, store information that is accumulated at each stage. HR systems can also parse CVs from various career resources (like LinkedIn and headhunter), for example.</p>



<p>Besides, an HR system also plays an essential role in employee onboarding so that the employees can understand their new position and roles in a better way. As a result, the newly-hired employees will feel comfortable in their new workplace. They can easily understand the culture and values of a workplace and may find it easy to communicate with the other staff. The HR system can perform as a full-fledged corporate social network, forming a community, building relationships.</p>



<h2 class="wp-block-heading">❖ HR System Streamlines Internal Processes</h2>



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<p>An HR system streamlines the internal processes of an organization by simplifying the processes or removing unnecessary or complicated steps. By using a human resource management system, a structure is created in an organization where the roles and permissions of each user are clearly defined. In this way, the day-to-day processes of an organization are streamlined due to which the amount of paperwork in an organization is reduced, hence increasing cost efficiency.</p>



<p>As all employees have an accurate idea of the daily tasks or responsibilities assigned to them, they will be able to focus more on their work. They will spend less time communicating with other employees about the tasks assigned. This may not only help in time management, but the productivity of employees also increases by using HR software.</p>



<p>In short, we can say that it is the HR software by which a business can capture the progress of its employees from one place, hence streamlining internal processes and workflows of an organization.</p>



<h2 class="wp-block-heading">❖ HR System Monitors Absences and Leaves of Employees</h2>



<p>Another important benefit that HR software may bring to your web development company is that it monitors absences and leaves of employees. Without an HR solution, if an employee requests leave, you will need to handle time-consuming emails or keep track of the employee leaves manually, which may affect the productivity of your workflow. Even the reply to the emails also takes time. At times, the employee emails also get overlooked in the long chain of emails.</p>



<p>The best way to manage absences and leaves of the employees is through the HR system!</p>



<p>An HR software may automate the absence and leave of employees and handle holiday requests and employee calendars. The employees can access the HR system from any device and can get to know how many leaves they can take with just a few clicks.</p>



<p>An HR solution can also keep track of the remaining leaves of each employee and make adjustments in the employee payroll. Not only it may assist in the absence and payroll management, but it can also keep track of the upcoming holidays, events, birthdays, etc. resulting in the management of employee leave system efficiently and effectively.</p>



<h2 class="wp-block-heading">❖  HR System May Reduce Errors</h2>



<p>Without an HR system, the employees have to do all the tasks themselves, including maintaining the information of employees, keeping track of the leave structure, and formulating employee training strategies. As a result of this, the chances of human errors may increase, which may cause serious issues and may affect the profitability of the business.</p>



<p>If you use an HR system for your business, all such employee-related tasks will be automated; hence the chances of human errors may decrease.</p>



<h2 class="wp-block-heading">❖ HR System May Monitor Key Performance Indicators</h2>



<div class="wp-block-image is-style-default"><figure class="alignleft size-large is-resized"><img loading="lazy" decoding="async" src="https://wp.site.rocketech.net/wp-content/uploads/2021/06/istockphoto-1320284239-612x612-1.jpg" alt="" class="wp-image-320" width="541" height="361" srcset="https://wp.site.rocketech.net/wp-content/uploads/2021/06/istockphoto-1320284239-612x612-1.jpg 612w, https://wp.site.rocketech.net/wp-content/uploads/2021/06/istockphoto-1320284239-612x612-1-180x120.jpg 180w" sizes="auto, (max-width: 541px) 100vw, 541px" /></figure></div>



<p>Here comes another way by which an HR system can benefit your business, and it is the monitoring of key performance indicators (KPI). As the name implies, a key performance indicator may indicate the employees’ performance in terms of achieving business goals.</p>



<p>When it comes to an HR system, it can monitor the key performance indicators of a company. For example, it can monitor the duration of the position of each employee. If an employee has been in the position for so long, it is the task of the HR system to monitor the employee position and give a reminder when it is time to promote an employee.</p>



<p>An HR system can also measure the efficiency of each employee in achieving certain business objectives. It can measure the time taken by each employee to complete a certain task. In addition, an HR system can also keep track of the employee retention rate so that your organization may create effective retention strategies that may boost the organization’s productivity.</p>



<h2 class="wp-block-heading">❖ HR System Manages Employee Information Efficiently</h2>



<p>Apart from facilitating easy recruitment, streamlining internal processes, and monitoring KPIs, HR solution software can also benefit your company in managing employee information efficiently. Without the software, the HR managers need to keep the information of employees manually. This increases the paperwork and takes much time and effort. That is why it is always recommended that if you want to manage the information of your workforce efficiently and effectively, you must use an HR system.</p>



<p>The HR system can easily and conveniently configure roles and levels of access to various information: financial and/or personal. That means, each employee sees in the system exactly that information that he needs and does not see the one that is confidential.</p>



<p>Many systems have modules that allow you to keep some kind of records about an employee, for example, notes from one-to-one meetings, monitor his mood, different agreements, etc.</p>



<p>It keeps all the employees’ information at one place and protects it using diverse digital security protocols.</p>



<h2 class="wp-block-heading">❖ HR System May Help You Save Money</h2>



<p>An HR system may help your business save money. Now you must be thinking about how a business can save money by installing a costly HR system? Although installing an HR system may increase the cost due to the high setup fees, but it may save you money in the long run. If you deploy an HR system in your business, it may reduce the staffing cost and may allow your HR team to work on more strategic tasks which may result in better productivity ultimately, hence saving you money in the long run.</p>



<h2 class="wp-block-heading">❖ HR System Helps in Improved Decision Making</h2>



<div class="wp-block-image is-style-default"><figure class="alignright size-large is-resized"><img loading="lazy" decoding="async" src="https://wp.site.rocketech.net/wp-content/uploads/2021/06/istockphoto-1315600205-612x612-2.jpg" alt="" class="wp-image-322" width="515" height="282"></figure></div>



<p>As mentioned earlier, an HR system may streamline the internal processes of an organization. It can not only manage employee information efficiently but can also measure the key performance indicators. All these functions of an HR solution may help HR managers design effective programs that may increase employee performance and return on investment (ROI).</p>



<p>Whether you have a small business or a large multinational company, an HR software can solve not only several HR management issues of your business but also manage daily HR activities. Although managing a small staff of 200 people is different from managing 10,000 employees at the workplace, the HR system may still improve the efficiency of your HR team. This is because as the business grows and the number of employees increases, the human resource management becomes more complicated.</p>



<p>As managers can get accurate details about the employee performance they can make the right decision for your organization. In short, we can say that an HR system helps in employee productivity and improved decision making.</p>



<h2 class="wp-block-heading">❖ <strong>HR System provides huge opportunities for analytics</strong></h2>



<p>This is one of the key features of HR software. HR systems make it possible to generate analytics for a huge number of metrics and indicators, generate various kinds of reports and statistics, on the basis of which important decisions can be made.</p>



<p>For example:</p>



<ul class="wp-block-list"><li>you can see the staff turnover in one click, track the dynamics on this issue, and understand whether the measures that we are applying are effective.</li></ul>



<ul class="wp-block-list"><li>to see the indicators of the recruiting funnel in order to understand at what stage people fall off, how many people we need to have at the entrance of the funnel for 1 successful offer, and so on and so on.</li></ul>



<ul class="wp-block-list"><li>various kinds of statistics on wages, for example, to see how much we have raised the payroll in this half of the year for the company as a whole. There are a lot of indicators, thus any data entered into the system can be converted into statistics for this indicator.</li></ul>



<h2 class="wp-block-heading"><strong>❖ HR System for gamification purposes</strong></h2>



<p>There is special software tailored specifically for gamification, but gamification elements can be built into any custom-made software. For example, the opportunity to earn some kind of coins, achievements for activities, for outstanding achievements. Integration of quest tasks of some kind, for example, for onboarding, may be relevant.</p>



<h2 class="wp-block-heading">❖<strong> HR System for management of the benefits program</strong></h2>



<p>HR software usually contains modules in which you can assign or request benefits, add partners, control benefits usage, etc. There is also separate software solely for the benefits program. </p>



<h1 class="wp-block-heading">Final and Last Thoughts:</h1>



<p>So, these are the top benefits of HR solutions software in the workplace. Always keep in mind that the human resource (HR) management software is very important for business, whether it is small or large. From hiring talent, workforce planning, strategic employee management to policy formulation, training and development, etc., there are several benefits provided by a complete HR management software so it must be implemented in the development practices of a company. In short, we can say that an HR system may help improve your business’s HR productivity and efficiency.</p>



<p>So, what are you waiting for now? If you want to manage the daily HR tasks of your business efficiently and effectively, it is time to get HR solutions software for your company!</p>


Benefits of HR Solutions Software for Your Company

<h1 class="wp-block-heading">Introduction</h1>



<div class="wp-block-image is-style-default"><figure class="alignleft size-large is-resized"><img loading="lazy" decoding="async" src="https://wp.site.rocketech.net/wp-content/uploads/2021/05/pexels-photomix-company-887751-scaled-1.jpg" alt="" class="wp-image-242" width="359" height="240" srcset="https://wp.site.rocketech.net/wp-content/uploads/2021/05/pexels-photomix-company-887751-scaled-1.jpg 2560w, https://wp.site.rocketech.net/wp-content/uploads/2021/05/pexels-photomix-company-887751-scaled-1-180x120.jpg 180w" sizes="auto, (max-width: 359px) 100vw, 359px" /></figure></div>



<p>With around 5 million mobile apps being developed for different platforms like iOS and Android, do you ever wonder how an app is actually made? Well, here we are to answer all your questions regarding how to seamlessly start developing your mobile apps in 2021.</p>



<p>First things first, while building anything, for instance, a building, where do you need to start? By creating the frame right? That is the case with a mobile app as well; you will need a mobile app development framework, to begin with. </p>



<p>This framework provides the foundation for developing your code and enhances the efficiency of your development process. When you have a framework, you don’t need to create your app from scratch, making things much simpler.</p>



<p>With too many mobile app development frameworks available in the market, it might get difficult for you to make a decision. For that matter, we have brought you the best frameworks of 2021 along with their highlighting features so that you can choose the one that works the best for you. Go ahead and browse through our shortlisted frameworks to get started with developing your robust mobile app this year:</p>



<h1 class="wp-block-heading">What is a Mobile Application Framework?</h1>



<p>Mobile apps have become an integral part of the marketing strategy for businesses today. These apps help you reach out to your target audience while strengthening your user base. </p>



<p>Mobile app development companies are, therefore booming as well as creating exceptional and creative apps. Developing an app isn’t a rocket science anymore; you don’t even need to be an expert in any complicated programming languages. </p>



<p>You need a good mobile app development framework and basic command in web-based languages like CSS, JavaScript, and HTML. The framework acts as a foundation or platform with all the components ranging from compilers and coding interfaces to debuggers and toolsets. </p>



<p>In a nutshell, you just have to write your app’s source code, and the framework will render the app using the various components.</p>



<h1 class="wp-block-heading">Types of Mobile Application and Frameworks</h1>



<p>There are three major types of mobile app out there:</p>



<ul class="wp-block-list"><li>Native Apps: These apps are developed for a specific platform such as Android, iOS, and Windows and may use the features of the device such as camera, RAM, etc.</li><li>Web Apps: these apps function by using the interfaces of the browser.</li><li>Hybrid Apps: these apps are the combo of both the above apps.</li></ul>



<p>These apps are developed using native app frameworks and hybrid app frameworks. </p>



<h1 class="wp-block-heading">Top Mobile Application Development Frameworks 2021</h1>



<div class="wp-block-image is-style-default"><figure class="alignright size-large is-resized"><img loading="lazy" decoding="async" src="https://wp.site.rocketech.net/wp-content/uploads/2021/05/pexels-lisa-1092671-scaled-1.jpg" alt="" class="wp-image-243" width="535" height="356" srcset="https://wp.site.rocketech.net/wp-content/uploads/2021/05/pexels-lisa-1092671-scaled-1.jpg 2560w, https://wp.site.rocketech.net/wp-content/uploads/2021/05/pexels-lisa-1092671-scaled-1-180x120.jpg 180w" sizes="auto, (max-width: 535px) 100vw, 535px" /></figure></div>



<p>We bring you the top 5 mobile app development frameworks to help you develop apps in 2021 effortlessly.</p>



<h4 class="wp-block-heading"><strong>Swiftic</strong></h4>



<p>Swiftic tops our list for being the ultimate DIY mobile app development framework for the iOS platform that enables and empowers its users to develop customized apps for their business needs and goals. Its interface brings effortless navigation. The reason for its popularity is that it allows you to import your existing online content so that you don’t have to start from scratch. Its user-friendly approach, exceptional guidance, and simple user interface are some more reasons that render this framework versatile and favorite among users. Swiftic incorporates the latest trends, such as app promotion, push notifications, and social media feeds.</p>



<p>What makes it even more exceptional is it’s 30 days money-back guarantee option. Not to forget the amazing ‘6-months success guarantee scheme’, which means in case you don’t get your desired results the service for 6 months will all be FREE!</p>



<p>You can create, develop, and publish your app from a SINGLE control panel! What more can you ask for? Here are a few of the highlighting features of Swiftic:</p>



<ul class="wp-block-list"><li>App Promotion</li><li>Push notification</li><li>Social Media feeds</li><li>Menu and Ordering</li><li>Mobile store development</li><li>Loyalty cards and scratch cards for loyal shoppers and winning prizes, respectively.</li><li>In-app coupons</li><li>Effortless interface</li><li>Straightforward Communication</li><li>Advanced Analytics</li><li>Customer Engagement</li><li>Guidance for App Creation, Development and Publication </li><li>Third-party integration</li></ul>



<h4 class="wp-block-heading"><strong>React Native</strong></h4>



<p>Next on our list is the React Native app development framework launched by Facebook in 2015 for the cross-platform development. Would you like to know why it has become the most used JavaScript frameworks in the app development industry? Because not only is it cost-efficient but also time-efficient with a very smooth learning curve for the developers.</p>



<p>Many businesses and startups have used it for their cross-platform app development needs. Its objective ‘learn once, write anything’ hold true till today. The developers are empowered to create mobile apps for both the iOS and Android platforms with their native feel and look. The framework even has modules for specific platforms. Its low code or single code repository is what makes it a cross-platform framework. You wouldn’t need to develop different apps for different platforms; just one development team for one app and it will function across all platforms. </p>



<p><strong>Some of the highlighting features of React Native include:</strong></p>



<ul class="wp-block-list"><li>Supports both Android and iOS</li><li>Low code</li><li>Immaculate performance</li><li>Reusable components</li><li>Third-party integration</li><li>DeclarativeAPI that supports predictive User interface</li></ul>



<h4 class="wp-block-heading"><strong>Framework7</strong></h4>



<p>Next on our list is the Framework7 which is an exceptional framework as it enables the developers to build all the apps ranging from iOS to Android to desktop and that too with the look and feel of native apps.</p>



<p>Framework7 is an open-source framework that is free and user-friendly and easy to learn and use. All you need to start developing exceptional apps with Framewrok7 is the proficiency in languages like CSS, HTML, and JavaScript.</p>



<p>It brings in an amazing set of the user interface elements such as the action sheet, popup, side panels, list view, layout grid, and a lot more. Not only that, Framework7 brings added support for React, Svelte, and Vue.js.</p>



<p>In short, the mobile app development using this framework is a piece of cake, very fast and absolutely convenient! <strong>Some of the highlighting features of Framework7 are:</strong></p>



<ul class="wp-block-list"><li>Brings in a rich set of elements with templates, icons, and plugins</li><li>Easily customizable</li><li>User-friendly interface and easy maintenance</li><li>An exceptional prototyping tool</li></ul>



<h4 class="wp-block-heading"><strong>Ionic</strong></h4>



<p>Ionic is our next favorite mobile app framework that is employed all over the universe and has climbed the ladder as a favorite of the developers a little too quickly. The platform is free and uses a blend of the CSS3, HTML, and JavaScript languages to develop all three types of apps: native, web, and hybrid.</p>



<p>Ionic framework is the perfect choice when it comes to the development of hybrid apps or agile web apps that use HTML5 language. The hybrid apps created by this framework have all the qualities of both the web and native apps, from a uniform design to enhanced performance. Plus, these apps are supported across all platforms. The apps that are developed using this framework can be sent to multiple app stores and can be installed on any device using Capacitor/Cordova.</p>



<p>Its unique features have made it popular in the world of mobile app development so rapidly. <strong>Some of the highlighting features of Ionic include:</strong></p>



<ul class="wp-block-list"><li>A very consistent and intuitive user interface and components</li><li>Cross-platform App development</li><li>Optimized Performance</li><li>Faster and convenient development</li><li>Potent development platform</li><li>User adaptability for ultimate control over the app development</li></ul>



<h4 class="wp-block-heading"><strong>Flutter</strong></h4>



<p>Last but not least, on our list is Flutter. If you are looking to develop aesthetically pleasing mobile apps, then Flutter is the ultimate framework to do it. It includes a 2D graphics library called Skia that helps to take the visual aspect of any app to the next level.</p>



<p>Flutter incorporates striking animations, material designs, and intuitive widgets alongside an interactive UI, ensuring an exceptional experience for mobile users.</p>



<p>However, the amazing aesthetics and visuals don’t compromise the performance of the app at any cost. You will feel the seamless performance of the app, similar to a native one while scrolling and navigating. The icons and fonts will all appear like that of a native app. What makes it exceptional is the coding in dart language that you can use in more upcoming tasks. Plus, the fact that Flutter is backed by Google is reason enough to go try it with trust.</p>



<p><strong>Some of the highlighting features of Flutter include: </strong></p>



<ul class="wp-block-list"><li>Faster Cross-platform Development</li><li>Built-in material design</li><li>Eye-catching and Interactive visuals</li><li>High Performance like Native</li><li>Built-in Cupertino widgets</li><li>Supports both iOS &amp; Android</li><li>Excellent widget support</li><li>Rich motion APIs</li></ul>



<h2 class="wp-block-heading">Bottom Line</h2>



<p>Our curated list of the top mobile app development frameworks has been created after weighing in factors like development time, aesthetics, operating systems and a lot more. The mobile app development is evolving with every passing day with the introduction of cross-platform apps and single-platform apps. We need to keep up with these technological changes to stay relevant in our businesses by creating up-to-date apps. Go on and explore <a href="https://www.rocketech.it/" target="_blank" rel="nofollow noreferrer">Rocketech</a> for some exceptional development products and the latest news on development!</p>


Best Mobile App Development Frameworks in 2021

<p>Discovery Sprint is a time-boxed series of meetings led by the product analyst. It brings together participants from different teams to collaboratively generate product solutions: from incorporating legacy code to sketching the core functionality when all you have is an idea. This is the process of synchronization requirements and execution by the team. In the way of discovery, it is possible to agree on everything that has to be implemented and this is way better than just fixing something in the development stage.</p>



<p>A Product Discovery Sprint is the first step of the Agile development method — a philosophy that emphasizes the value of interaction, data-driven decisions, and cyclically, as opposed to linear development. It’s very well known in the field of IT in high-level corporations like Google, Apple, Microsoft, etc. So the discovery sprint is a very common thing in the case of professional best practices.</p>



<p>Quite often we work with many startups and founders and many of them come to us to get estimates for implementing some ideas.  Thus,  they have the idea but basically, they need to implement it, maybe there is already some MVP.</p>



<p><img loading="lazy" decoding="async" width="624" height="357" src="https://lh5.googleusercontent.com/gdIio2JST9MXIjPgcB9UmUpzXO5__7o0_JDk9IqBkLYAOHWz5a8BuGCqFY23_xw3d9K4_m9GSgbwO8uIyxIzgteqyTd7q3jFnzVCIdtxq8UiKqr61X_-Dyy8b4WVF1iwlMay_fkG"></p>



<h3 class="wp-block-heading">But why is the discovery sprint so unpopular in the field of the development of new IT products?</h3>



<ul class="wp-block-list"><li> Many founders come to IT from other industries, where other methods of work could be more popular. It means that it is better to set up requirements in the beginning along with fixing the costs. Every IT project is unique and Product Owners want to stand alone from other competitors. It will be impossible to prepare to fix documentation in the beginning without having the experience of implementing your project.</li><li>Many believe that this is for free. Somebody from the IT industry can do this, and some companies and teams are making it but in our experience, it’s saying that this team really needs money from Product owners(PO) and Founders. Any kind of proper work has to be paid.</li><li>PO wants to put more responsibility on the shoulders of the team or a company. They don’t want to take big risks on a project’s success. This way will not last long because you are in one boat means another concept of work.</li><li>Founders don’t understand developers. They think that if they agree with the estimate then it will always work like that. But basically what happens – once they commit the cost and the devs start implementing, founders will fail up with expectations because no matter how deep is the technical documentation, in the beginning, you will need to have developers who will be synchronized with you and your project. It means that it is better to invest little time in the team than just make a lot of paperwork that can be thrown away once you are in the active development sprint.</li></ul>



<p>Why not follow the best practices? That is what we do at ROCKETECH and why it makes us different.</p>



<h3 class="wp-block-heading">How are we solving that issue and providing quality results with a discovery sprint?</h3>



<ul class="wp-block-list"><li>So the requirements will be changed anyway and better to focus on the process of continuously improving them.</li><li>Small steps together small amount but big evidence and effort in the project.</li><li>We share responsibility in a partner way with our methodology and process.</li><li>We are making a much shorter gap between promise and implementation. We allocate parts of the future team into the discovery stage.</li></ul>



<p><strong>Main benefits:</strong><gwmw style="display:none;"></gwmw></p>



<ul class="wp-block-list"><li>More efficient use of time, cost and resources.</li><li>Agendas are not blocked for a full week.</li><li>Discovery Sprint is performed in small iterations during the week.</li><li>Easier to coordinate.</li></ul>



<p>Make great projects and make discoveries not documents. Check our <a href="https://rocketech.it/cases" target="_blank" rel="nofollow noreferrer">portfolio</a> and see the best cases of ROCKETECH.</p>


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