9 July 2021
Awareness of technology trends as a skill refers to becoming aware of the technology that is becoming popular lately and is readily accepted in the market or industry. It also requires identifying and appreciating the value of all such technology for the company’s success.
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Importance of technological trends:
Regardless of what sector we fall under or which department we work in, it is important to keep up with technology trends. The following are the fields in which understanding of technical developments plays an important role:
Enhancing consumer visibility:
According to an estimate, about 2 billion people use their mobile devices for internet access. Technology has been incorporated into the lives of people to an extent that we all interact with one form of screen or another every day, often using the internet. Therefore, your customers can use any type of device anywhere.
Awareness of technology trends allows us to understand what the clients often spend their time on so that we can easily respond to them. For example, if they choose to use their mobile devices, have you wondered, how your website looks in the mobile format?
Increasing Opportunities:
Opportunities are increasing with the newest technology trends and new projects. Awareness of technological trends doesn’t inherently help in marketing alone. It improves opportunities for other areas to be developed as well. A good example of improvements in technology trends awareness skills is ‘Lean Manufacturing.’ Without actually getting a technology-centric business, you can introduce modern and trendy innovations, or launch a new technology-related venture, all for the sake of additional revenue opportunities.
Internet Of Things as wearables:
GoPro is old now, while the Apple Watch will eventually get a FaceTime camera in 2021. It will be blown out of the water by a new generation of video-enabled wearable devices.
To view additional data on the periphery of sight, the voice-controlled interface uses augmented reality (AR) and interacts with existing Google applications. In healthcare, manufacturing, and logistics, this technology has already found traction.
For some time, Apple has also proposed the idea of AR glasses. For example, while wearers peruse the grocery store or project a trail map for users navigating a ski mountain, a similar device may show nutritional information.
To optimize surgical results and improve patient safety, hospitals are equipping operating rooms with integrated streaming technology.
Streaming allows physicians to conduct minimally invasive operations, from laparoscopies and endoscopies to any robotic procedure, reducing patient recovery time. 5G will expand these features to include smartphone users with wearable devices built for the healthcare sector, beyond operating rooms.
Artificial Intelligence (AI learning):
AI would include more efficient ways for streaming data to be encoded, transmitted, and organized.
As described above, computer vision, or the ability of machines to distinguish objects and automate tasks previously needed by the human visual system, is now instrumental in content indexing. Beyond that, industry leaders are using it to tackle some of the issues that have popped up in the live streaming space. There is clear evidence of the risks of streaming. A growing number of individuals have opted to broadcast offensive and other horrific content. From deadly car crashes and torture cases to sexual assault and suicide, everything has made its way to the screens of viewers. We may expect streaming content to be interpreted by AI and metadata extracted automatically. From there, organizations will be able to more easily track harmful and flag illegal content.
Personalization and targeted Contents:
OTT opens up doors for more customized experiences to be delivered. Plus, the information collected therein provides publishers with actionable feedback to engage clients.
The ad world has, for this reason, been changing. Today’s marketers may produce highly efficient advertising to the right audience and at the right time through several screens. The complexity of the tools for automation makes it all possible.
Nobody loves seeing commercials that are not important to them, so why not use AI to enhance personalization? Just what in the video advertisement world does significance look like? When humidity is at its highest and selling anti-frizz shampoo? How about airing an advertisement for lemonade during a heatwave?
Interactivity will take center stage as well. To make a much greater interaction, expect creative formats and gamification, allowing viewers to choose their adventure or switch between product choices.
Newest technological trends:
If we compare the iPhone versions, we realize that no two versions have huge differences or updates, but the consumer market likes to jump on the bandwagon. But in the wider perspective of technology, the newest trends do vary vastly from each other.
Streaming Technology:
People interact with websites that have some visuals along with wordy content. Back in the days, when the internet was not much explored, the websites had mostly an image or two. But when websites upgraded to gifs and short clips the audience started to engage. This is called “streaming technology”. The websites have embedded videos to stream on their web pages, this way people like to see and read more than just read.
Streaming technology has become such a thing now that the companies are making billions of USD over streams and cyberwars going on in competing with each other.
Video streaming technology:
Video streaming technology not only allows the viewer to see the video but the user can download the video to view it without the hustle of slow internet buffering or watching it more than once. Users like durable access to streams without any doubt. This is why streaming technology is one of the top-rated technology trends.
Cloud streaming technology:
Cloud streaming technology or cloud gaming is the type of stream that has spiked the new generation to build their virtual presence, make new friends, run competitions; however, they like. The competition in this field is high. People from every sector and age can play games from any side of the world within their comfort zones. This technology has given graphics animation companies, visual artists, advertisement agencies, and software houses great success.
Virtual Reality Technology:
The words virtual reality technology are the literal essence of the virtual and reality blending through technology. The experience is so surreal that no one can deny its amusement. Unlike other mobile simulations, VR technology lets the user inside a simulated environment where the user can move his body and perform physically and virtually.
We have briefly discussed here the newest technology trends. For more trends and discussion, visit our blog.